Flare Media · 21 hours ago
Senior Paid Media Strategist
Flare Media Agency is a strategy-first digital media planning and buying agency based in Greenville, South Carolina. The Senior Paid Media Strategist is responsible for developing and owning media strategies aligned with client business objectives while ensuring effective execution across platforms.
AdvertisingCommercialDigital MediaMarketingSEM
Responsibilities
Develop and own paid media strategies grounded in client goals, audience insights, and market dynamics
Translate strategy into clear direction for execution teams and partners
Utilize available research and data sources to develop audience insights, inform media strategy, and guide decision-making across channels
Ensure media plans are implemented accurately and aligned with strategic intent
Review performance holistically, identifying trends, insights, and optimization opportunities across channels
Guide budget allocation and pacing across platforms
Serve as the primary strategic voice on client accounts, supporting reporting conversations with insight and context
Collaborate with leadership to identify growth opportunities and evolving client needs
Maintain working knowledge of all major platforms (e.g., Google, Meta, programmatic, etc.) to effectively evaluate performance and execution quality
Qualification
Required
6–8+ years of paid media or digital marketing experience (agency experience preferred)
Strong understanding of how paid media platforms work individually and together
Proven ability to think strategically while managing complexity