Pacific Lutheran University · 1 week ago
Social Media Manager
Tacoma, WA
Full-time
Hybrid
Mid Level
$22.50/hr - $25.42/hrPacific Lutheran University is seeking a curious and self-motivated Social Media Manager who will enhance the PLU brand through engaging content across various platforms. The role involves content creation, strategy development, and managing the university's official social media presence to support institutional goals.
Higher Education
Responsibilities
The successful candidate will be a collaborator within Marketing and Communications, supporting departments and divisions across campus, with a focus on content that supports University goals, such as new student enrollment, student retention, brand awareness, alumni support, and fundraising
Video Production: Lead the creation of engaging, accurate, innovative, and fun content, with a high volume of video work that can be completed on tight deadlines
Creative Short-Form Video: Focus on producing high-quality, platform-native short-form video content for primary platforms (Instagram Reels and YouTube Shorts)
Trend Implementation: Identify, propose, and implement new social media opportunities, staying current with the latest industry trends and applying new media technology and best practices
Holistic Content View: Approach all projects with the understanding that content will be used across multiple channels (ie: YouTube, Instagram, Facebook, and LinkedIn) and span diverse audiences
Live Coverage: Attend and provide live digital coverage of University events (such as graduation, orientation, and occasional conferences & events). Availability to work flexible hours, including many evenings and weekends, is required
Channel Management: Manage official university social media channels
Community Engagement: Monitor online conversations about the university and respond, when appropriate
Qualification
Required
Curious and self-motivated influencer and content producer
Passion for social media
Ability to boost the PLU brand through trending topics
Big-picture understanding of the digital landscape
Creativity to develop strategies and campaigns across social media, video, and other online platforms
Natural go-getter who can identify content opportunities without waiting for an assignment
Outgoing personality and enjoyment in meeting new people and sharing ideas
Instincts for content that appreciate and celebrate PLU's commitment to diversity, equity, and inclusion (DEI)
Ability to build authentic relationships with students, faculty, staff, and community members from a wide range of backgrounds
Experience in managing official social media presence across various platforms
Collaboration within Marketing and Communications
Focus on content that supports University goals such as new student enrollment, student retention, brand awareness, alumni support, and fundraising
Lead the creation of engaging, accurate, innovative, and fun video content
Ability to produce high-quality, platform-native short-form video content for primary platforms (Instagram Reels and YouTube Shorts)
Identify, propose, and implement new social media opportunities
Stay current with the latest industry trends and apply new media technology and best practices
Approach all projects with the understanding that content will be used across multiple channels
Attend and provide live digital coverage of University events
Availability to work flexible hours, including many evenings and weekends
Benefits
Excellent benefits
Company
Pacific Lutheran University
Pacific Lutheran University is a school in Tacoma.
Founded in 1890
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ardys Curtis
Chief Information Officer
Recent News
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