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Fort Washington Investment Advisors, Inc. · 2 days ago

Marketing Account Manager

US-OH-CINCINNATI

Full-time

Onsite

Senior Level

5+ years exp

Fort Washington Investment Advisors, Inc. is seeking a Marketing Account Manager to lead Marketing Support & Execution account management. The role involves partnering with business units, managing corporate sponsorship activations, and ensuring the delivery of strategic marketing solutions that align with business goals.

Financial Services

Responsibilities

Leads Marketing Support & Execution (MSE) account management while partnering with Western & Southern Financial Group's (W&SFG) business units and Corporate customers

Provides leadership in executing activations for W&SFG's highly visible corporate sponsorships

Drives teams toward developing optimal solutions for complex challenges, advocating on behalf of MSE while acting in the best business interest of the enterprise

Owns the business partner relationship and serves as the key point of contact for MSE initiatives - providing added value to develop outreach programs, strengthen the W&SFG brand, and help ensure the team delivers timely marketing solutions

Leverages industry acumen to fully understand business units' objectives and then helps shape execution of deliverables

Leads all levels of associates and management - including senior management - in a way that breaks down complicated challenges into actionable steps that drive results

Builds long-term, collaborative relationships between business partners and MSE, exemplifying the enterprise's shared services model

Delivers outstanding customer service

Strives to become an indispensable business partner in the following areas: Strategic Account Management Partners with business units to understand their needs, plus define and deliver strategic creative solutions that help them achieve their goals

Delivers creative solutions that are on-time, on-strategy and on-budget

Establishes formalized system of recurring check-ins with assigned business units to maintain critical communication lines

Partners with business units on the prioritization and execution of both short- and long-term initiatives

Manages activations for highly visible corporate sponsorships, including W&S Open, Cincinnati Reds, Thanksgiving Day Race and W&S/WEBN Fireworks

Leverages social media and advertising channels to promote W&SFG's corporate sponsorships, with examples such as Snapchat filters, Salesforce, Reds on Radio and Reds.com

Utilizes creative briefs to ensure clear objectives, keeping solutions within the time frame and budget

Champions the capabilities of the Marketing Support & Execution team, within the organization while adhering to the enterprise's cost-saving shared services model

Directs a clear vision of what the business unit seeks to deliver and ensures that vision is clearly executed against

Provides consultation to business unit marketing teams regarding planning, resource allocation and scheduling

Lends expertise to project management, brainstorming sessions and development of strategic deliverables

Provides leadership and project management on special initiatives, including sales conferences, internal campaigns and enterprise committees

Collaborates with MSE team to ensure creative solutions meet or exceed business partner expectations and fulfill corporate sponsorship deliverables

Assesses expected outcomes in comparison with resource allocations, timing requirements and overall costs

Provides status reports to management, plus internal and external stakeholders

Frequently leads project teams and conducts effective meetings

Prepares and delivers persuasive written and verbal presentations to all levels of management

Starts the project workflow and then collaborates with the content and design teams on execution

Prioritizes project schedules to ensure that deadlines are met and that team resources are used efficiently

Negotiates deadlines and establishes priorities

Reviews business partner survey feedback and owns follow-up discussions and improvements

Collaborates with management to ensure efficient utilization of resources

Delegates tasks to project team members, when necessary, and monitors progress of work

Conducts postmortems to ascertain lessons learned, and identifies ways to improve results and add value

Provides project oversight, allowing the content and design teams to concentrate on creative output and strategy

Builds and maintains positive working relationships with internal associates, as well as external partners

Leads as the ultimate team player

Proactively develops and mentors team members when applicable

Provides direction to and develops associates through regular coaching

Leads associates while adhering to W&SFG's 10 guiding principles of culture

Exhibits a well-defined set of core values and leads by example

Serves as a positive and knowledgeable W&SFG brand ambassador during external events, including corporate sponsorships

Performs other duties as assigned

Complies with all policies and standards

Qualification

Strategic Account ManagementProject ManagementLeadership SkillsCustomer ServiceGraphic DesignMarketing KnowledgeCommunication SkillsAdobe AcrobatSocial MediaMicrosoft OfficePCMac OSTime ManagementCollaborationProblem SolvingAttention to Detail

Required

Bachelor's Degree In communications, graphic design, journalism, fine arts or marketing-related field required with a minimum of 5+ years of professional experience

Proven experience coordinating multiple projects/assignments simultaneously, and completing assigned tasks accurately and on a timely basis. Must demonstrate strong attention to detail with excellent organizational skills. Must share examples of organization and time management methods used to effectively manage or prioritize workload demands. Must demonstrate project management experience in planning, executing and maintaining multiple deliverables from start to finish

Demonstrated experience leading and motivating project teams. Must provide direction, coaching and effective feedback to team members

Proven experience effectively handling clients and providing outstanding customer service

Demonstrated experience maintaining a calm and professional demeanor when handling demanding situations. Must provide examples of handling difficult situations effectively while maintaining high volumes of work

Demonstrated experience working independently. Must cite examples of identifying and resolving problems where independent decision-making and initiative were used successfully

Proven track record for accomplishing business goals and achieving results

Demonstrated ability to thrive in a collaborative environment focused on team results ahead of personal achievements and ego

Demonstrated undeniable strong leadership skills and business acumen

Demonstrated excellent verbal and written communication skills, with the ability to convey complex concepts and information to all levels of staff and management

Demonstrated working knowledge of graphic design, marketing, journalism, corporate sponsorships, printing, advertising, social media, publications, branding, event marketing, photography, video and digital media

Proficient in Microsoft Office and project management software applications

Basic knowledge of design software, including Adobe Acrobat

Basic knowledge of social media applications

Knowledge of PC and Mac operating systems