ITG Brands · 1 day ago
Dir Category Customer Insights
North Carolina, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expITG Brands is the third-largest tobacco company in the USA, committed to innovation and consumer-centric practices. The Director of Category Customer Insights will develop and share best practices on shopper, consumer, and competitive insights to drive growth and enhance retail partnerships.
Tobacco
Responsibilities
Own the development and deployment of key insights (i.e., category, shopper, and consumer) that supports the sales force to sell and influence the annual and quarterly plans at key customers. Develop the overall framework, content, and on-going updates to the national Category Leadership Story (i.e., Category Education & Business Drivers)
Collaborate closely with Sales, Trade Marketing, and Insights & Intelligence (I&I) leadership to understand external trends, competitive issues, and for the development of insights and concepts that address those opportunities
Accountable for developing tools, templates and methodologies that are supported by insights and provide solutions to key category opportunities and yield a pipeline of commercial opportunities. Sell in category concepts to retailers to improve distribution, product placement, and key target marketing programs for all product categories
Support Customer Marketing & Sales Planning with insights that support the sales organization on quarterly promotional themes
Responsible for internal support and connections to I&I and Customer Marketing to provide shopper and specific customer insights that improve key initiatives and business plans. Establish distribution targets and measures across customers and assignments. Collaborate with Marketing to define stock keeping unit (SKU) optimization opportunities based on customer results and broad insights
Contribute to Joint Business Planning (JBP) process and outcomes with key strategic customers
Leverage scan, syndicated, and customer loyalty data to drive insights and execution on key initiatives. Collaborate with field resources and focus externally to update issues and opportunities that insights can address
Evaluate and consistently develop individual team members to improve skills, capabilities, and overall performance of their organization. Act as a coach and motivate team to deliver executional excellence. Promote and develop 'selling with insights' skills across the national account and field sales teams
Perform other job-related duties as assigned
Qualification
Required
Bachelor's degree in Sales, Marketing, Business Administration, or a related field of study
5+ years category management in fast moving consumer packaged goods
3+ years market research with expertise in syndicated and scan data marketing
3+ years external customer facing assignment
3+ years supervisory
Must be 21 years of age or older
Valid driver's license from state in which employed
Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams
Proficiency with sales technology and tools (e.g., customer relationship management (CRM) software)
Detailed knowledge of retail and wholesale environment, and client services
Oral and written communication
Problem/situation analysis
Effective time and task management
Multitasking capabilities
Analyze data from multiple sources
Accept responsibility for accuracy and completeness across all deliverables
Engage with team resources to identify opportunities to drive incremental business
Go beyond traditional analysis and seek out innovative approaches to continually upgrade skills
Understand and anticipate analytical needs of the Company and work to proactively respond
Plan, organize, prioritize, and manage projects or programs
Maintain effective working relationships
Travel domestically, as needed
Benefits
Competitive benefits package that includes medical/dental/vision/life insurance/disability plans
Dollar for dollar 401k match up to 6% and 5% annual company contribution
15 Company-paid holidays
Generous paid time off
Employee recognition and discount programs
Education assistance
Employee referral bonus program
Hybrid workplace – remote / in office
Summer hours
Casual dress policy Monday through Friday
Company
ITG Brands
America’s third-largest tobacco company and a member of the globally recognized Imperial Brands PLC family.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kim Reed
Chief Executive Officer
Andrew Clarke
Executive Vice President & CFO
Recent News
bloomberglaw.com
2025-09-24
News is my Business
2025-06-19
Company data provided by crunchbase