Fraser Yachts ยท 22 hours ago
Business Analyst Brands
Fort Lauderdale, Florida, United States
Full-time
Onsite
Entry, Mid Level
2+ years expFraser Yachts is a company focused on the luxury yacht market, seeking a Business Analyst to serve as the analytical intelligence hub for the brand. The role involves transforming data from the yacht database into actionable insights to drive strategic decision-making, analyze market trends, and support brand leadership in optimizing business growth.
MarketingSalesTravelTravel Agency
Responsibilities
Conduct comprehensive market research on yacht sales trends, charter activity, pricing movements, and competitive dynamics specific to brand positioning
Analyze data across multiple markets (U.S., Mediterranean, Caribbean, etc.) to identify emerging trends, opportunities, and threats
Monitor competitor performance, market share, and strategic initiatives
Evaluate macroeconomic factors and luxury market trends affecting the superyacht sector
Provide brand-specific market intelligence that differentiates from broader industry analysis
Analyze sales performance, lead conversion, and pipeline metrics for the brand
Evaluate marketing campaign effectiveness and ROI
Assess brand market penetration and positioning relative to competitors
Identify performance gaps and opportunities for growth
Support brand leadership in pricing strategy, inventory positioning, and business forecasting
Develop and maintain dashboards and reports that communicate key performance indicators (KPIs)
Create clear, compelling visualizations that translate complex data into actionable insights
Prepare regular reports on yacht sales, leads, market positioning, and marketing performance
Generate ad-hoc analyses and custom reports in response to leadership inquiries
Present findings and recommendations to brand leadership and commercial teams
Translate analytical findings into clear, actionable business recommendations
Support brand leadership in strategic planning and decision-making with data-driven insights
Identify opportunities for revenue growth, market expansion, and competitive advantage
Provide analytical perspective on business challenges and strategic initiatives
Contribute to quarterly and annual business planning processes with market intelligence
Partner closely with brand commercial teams, sales, and marketing to understand analytical needs
Collaborate with central Data Operations team to request data updates or clarifications as needed
Work with central Data Engineering team when advanced reporting capabilities or data access is required
Communicate insights effectively to both technical and non-technical audiences
Build trusted advisor relationships with brand leadership through reliable, insightful analysis
Leverage the central yacht database platform to extract and analyze relevant data
Understand data structure and availability to conduct efficient analyses
Identify data gaps or quality issues and communicate to Data Operations team
Stay current with platform capabilities and new features for analysis
Ensure proper interpretation and use of centralized data sources
Qualification
Required
Bachelor's degree in Data Analytics, Business, Economics, Statistics, Finance, or related field
2-4 years of proven experience as a Data Analyst, Business Analyst, or Business Intelligence Analyst
Experience in luxury goods, marine industries, or high-value asset markets is a plus
Track record of translating data into business insights and recommendations
Advanced proficiency in data analysis tools such as Excel (pivot tables, advanced formulas, data modeling)
Experience with business intelligence and visualization tools such as Power BI, Tableau, or Google Data Studio
Strong analytical skills with ability to interpret complex datasets and identify patterns
Proficiency in SQL for data extraction and manipulation is a plus
Understanding of statistical concepts and analytical methodologies
Company
Fraser Yachts
Fraser Yachts Provides professional advice and services in the fields of yacht sales and charter, project management.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gerrard Harvey
Chief Operating Officer US and Director Yacht Services Worldwide
Mike Busacca
Chief Operating Officer
Recent News
2025-08-05
Company data provided by crunchbase