Arbo · 1 day ago
Content Marketing Manager
Washington, DC
Full-time
Hybrid
Mid Level
$110K/yr - $160K/yr
3+ years expArbo is a dynamic data, analytics, and services company that transforms regulatory and market data into business intelligence. The Content Marketing Manager will lead and grow the marketing content production and distribution for demand generation, sales, and thought leadership to drive growth objectives.
AnalyticsConsultingEnergyLegalLegal TechMachine LearningSoftware
Hiring Manager
Carey Perlozzo
Responsibilities
Lead the creation of all marketing content in collaboration with Commercial, Data/Product, Research, and Consulting teams. Ensure maximum distribution of content via owned and earned channels
Develop and leverage content and manage all elements of the marketing mix to maintain and expand thought leadership and generate demand for and enable sales of the Arbo offering
Provide input into development of annual marketing plan and budget
Collaborate with the Research team to ensure marketing collateral can source content from ArView research products
Continuously grow the content library with case studies, blogs, testimonials, landing pages, sales enablement decks, etc
Create customer success stories and testimonials to support sales conversations
Create and/or supervise the creation of all content ensuring adherence to brand standards
Lead content creation on LinkedIn by posting content 2-4x per week that blends personal and Arbo brand voices and sets the example for all Arbonauts
Own all aspects of the webpage content management (Wordpress)
Nurture existing and create new media relationships to ensure continuous earned media placements
Lead a company initiative to produce video, podcast, or other multimedia content to diversify formats as relevant for Arbo audiences and distribution channels
Track and report on content performance metrics including traffic, engagement, and conversion rates
Conduct regular content audits to identify optimization opportunities and content gaps
Manage content calendar and editorial workflow
Qualification
Required
3+ years experience across various roles and marketing functions (such as content management, brand management, marketing operations)
Hands-on experience with, and current knowledge (pursues best practice) of various marketing disciplines to include digital advertising, paid social, event marketing, partnership marketing, sponsored/influencer content, and media relations
Has worked in corporate organizations or served them as clients/customers. Thrives in a small business environment
Able to speak to execution capability for some of the following: Linkedin, creating channel-appropriate, on-brand creative content, B2B editorial support, content strategy, planning, and distribution, optimizing owned digital media, email marketing, segmentation and persona development, podcast and video, influencing work product from cross-functional teammates, and/or third parties
Bachelors degree required
Perceptive, empathetic, clear, and persuasive communicator — written and verbal
Demonstrated command of the Linkedin social media platform, to drive brand authority and communicate value propositions with personality (organic)
Effective cross-functional project manager able to organize work at the project and task level and influence its completion across multiple contributors with speed and high quality
Familiar with marketing technologies, such as CRM, marketing automation, etc. (HubSpot and Wordpress experience a plus)
Proactive, entrepreneurial, and creative; comfortable developing structures and process from scratch
Benefits
Equity ownership through ISOs included as an important upside component of the package.
401(k) with employer match
Employer-sponsored health plans (medical, dental, vision)
Up to twelve weeks paid parental leave
Flexible work hours and hybrid schedule
Unlimited paid time off
Annual professional development budget
Company
Arbo
Our mission is to transform and translate regulatory data and actions into business intelligence that drives development and commercial decisions to help American industry sustain its ability to build and operate energy infrastructure.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chip Moldenhauer
Founder, CEO
Company data provided by crunchbase