Apply on Employer Site

SoTalent · 19 hours ago

Digital and New Media Fundraising Coordinator

New York, United States

Full-time

Hybrid

Entry Level

1+ years exp

SoTalent is an established nonprofit organization seeking a Digital and New Media Fundraising Coordinator to support its Digital Acquisition program. This role focuses on acquiring and retaining donors through paid digital media and involves campaign coordination, reporting, and tracking across multiple digital channels.

Staffing & Recruiting

Responsibilities

Coordinate digital fundraising campaigns across paid search, paid social, display, retargeting, mobile, and emerging digital channels

Route creative assets and campaign materials between internal teams and external vendors

Support paid search efforts using platforms such as Google Ads, Microsoft Ads, and Search Ads 360

Support paid social campaigns across platforms including Meta (Facebook & Instagram), LinkedIn, TikTok, X, and Pinterest

Monitor and manage online brand reputation by responding to comments on digital ads in line with brand guidelines and escalating issues when needed

Coordinate donation form updates and asset requests with internal digital marketing teams

Ensure all digital ads meet platform specifications prior to launch

Assist with pausing or removing expired or underperforming ads

Support organic social fundraising efforts and integrated cross-channel campaigns

Run campaign performance and donation reports using CRM and analytics tools

Compile insights and distribute reports to internal stakeholders and external partners

Monitor paid media performance, identifying trends, fluctuations, and optimization opportunities

Support ongoing analysis to inform strategic recommendations and campaign improvements

Create and manage tracked URLs for digital acquisition campaigns

Partner with data and analytics teams to implement CRM tracking codes

Deploy and update tracking pixels using Google Tag Manager

Perform QA on new tracking implementations and investigate conversion discrepancies

Qualification

Digital marketingPaid searchPaid social advertisingGoogle Tag ManagerGoogle AnalyticsCommunication skillsCollaborativeAdaptable

Required

Bachelor's degree or equivalent relevant work experience

1+ years of experience in digital marketing, online advertising, or fundraising

Experience managing multiple projects in a fast-paced environment

Strong understanding of direct response marketing principles

Hands-on experience with: Paid search (Google Ads, Microsoft Ads, Search Ads 360), Paid social advertising platforms, Social media and digital advertising ecosystems

Strong written and verbal communication skills with the ability to simplify complex concepts

Collaborative, adaptable, and eager to learn new technologies