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Boston University · 2 weeks ago

MARKETING CLOUD ADMINISTRATOR, Development & Alumni Relations

Boston, MA

Full-time

Onsite

Mid, Senior Level

$85K/yr - $100K/yr

5+ years exp

Boston University is a prestigious institution dedicated to philanthropy and education. They are seeking a Marketing Cloud Administrator to manage and optimize their Marketing Cloud platform, develop marketing campaigns, and enhance alumni engagement through effective communication strategies.

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Responsibilities

Primary contact for configuring, managing, and optimizing campaign setup and reporting within Advancement’s Salesforce Marketing Cloud environment

Partner with BU IS&T and Advancement marketing teams to refine a solution that ensures maximum utilization of the Marketing Cloud platform to achieve engagement goals, including the design and implementation of automated marketing campaigns using tools like Email Studio, Automation Studio, Journey Builder

Prepare data and data extensions for email marketing and maintain synchronized data from the CRM to Marketing Cloud and from other technology platforms

Keep up to date with Marketing Cloud releases, proactively research, test changes, and make recommendations to optimize and enhance user productivity and customer experiences

Collaborate with teams to provide technical guidance, training, and documentation for building sophisticated email campaigns and customer journeys

Analyze and report on email performance metrics (open rates, click-through rates, conversions, etc.) and apply insights to improve engagement to ensure high institutional sender reputation

Support and maintain the Preference Center and rules within Marketing Cloud to give Advancement users better management and partnership with other business units across BU. Ensure a nuanced ability for external constituents to opt out of some communications while not opting out of all, and ensure university compliance with CAN-SPAM, GDPR, and other privacy regulations

Assist in planning and releasing segmented communications channels and flow for alumni engagement lifecycle

Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter. Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships

Qualification

Salesforce Marketing CloudEmail marketingCampaign automationHTMLData analysisAudience segmentationTechnical guidanceInterpersonal skillsTeamworkStrategic thinking

Required

5+ years of relevant experience

Undergraduate degree or higher in marketing, computer science, or equivalent combination of education, certifications, and experience. Marketing Cloud certifications strongly preferred

Strong knowledge of best practice marketing design techniques, basic knowledge of HTML

Technical expertise regarding audience segmentation, data models, and data mining

Strong analytical skills with the ability to collect, organize, analyze information, especially related to marketing metrics, with an ability to communicate to business leaders. Must be adept at queries, report writing and presenting findings

Preferred

Prior experience with Salesforce Marketing Cloud, including certifications

Overall email marketing and campaign automation experience

Experience with SFMC Journey Builder, Email Studio, Contact Builder, Interaction Studio, and using Salesforce Data Extensions

Experience with APM script, APIs and/or SQL queries

Strong interpersonal skills

Company

Boston University

Glassdoor4.3

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.

Founded in 2008

Boston, Massachusetts, USA

5001-10000 employees