Speedwork -- LinkedIn Ads Agency · 1 week ago
Senior LinkedIn Ads Strategist
Speedwork is a LinkedIn Ads Agency that specializes in managing client accounts for LinkedIn advertising. The Senior Ads Strategist will own the success of client accounts, facilitating campaign meetings, managing ad creation, and optimizing campaigns to achieve the best results for clients.
AdvertisingB2BConsultingLead GenerationTraining
Responsibilities
Define target audiences based on research and client’s input
Perform competitor and market research
Organize pain points, benefits and other brand angles
Advise on offers and funnels
Compile and own the campaign strategy
Facilitate meetings with client stakeholders to gain understanding of the business and agreement on the campaign strategy
Lead client meetings, own client communications via Zoom, email, and phone
Advise clients on marketing and strategy topics
Build campaigns and ads on LinkedIn
Manage account budgets and campaign bids
Analyze performance stats to find optimizations opportunities
Optimize ads and campaigns for the highest conversion rates and ROI
Report on campaign performance
Oversee and manage ad specialists, copywriters, and designers
Review, edit, and approve all assets before they are sent to the client
Coach and share best practices internally
Use copywriting techniques to write effective ad copy
Follow platform best practices
Apply revisions and edits from stakeholders
Design ad images in Canva
Qualification
Required
LinkedIn Advertising
Google Docs
CRMs – ie HubSpot
ABM platforms
Email marketing
Zapier
Reporting tools, ie Looker Studio
Canva
Ad Copywriting
Ad Image Design
Business acumen across a variety of industries and business models
Strong communication skills – assertiveness, negotiation, making requests
Strong written and verbal communication
Ability to build rapport and retain clients
Highly organized
Ability to strategize and negotiate with stakeholders
Strategic thinking and mindset
Meeting Facilitation
Presentation skills
2+ years of hands-on experience with LinkedIn advertising
2+ years of experience with client account management
5+ years of experience with digital marketing
Experience working with many different businesses, including technology verticals
Marketing agency experience: Strongly recommended
Company
Speedwork -- LinkedIn Ads Agency
Speedwork Social: The LinkedIn Marketing Agency for B2B Tech and SaaS Companies Speedwork is a results-driven LinkedIn marketing agency that helps B2B software & technology companies accelerate growth by leveraging the full power of LinkedIn.