Derflan, Inc. · 20 hours ago
Research Manager
Derflan, Inc. is seeking a Senior Advertising Research Manager to support a large global technology client’s advertising organization. This role involves leading the design, execution, and evolution of cross-channel and cross-category advertising research, serving as a trusted research advisor to senior marketing and finance partners.
Responsibilities
Lead the design and execution of primary advertising research studies that generate actionable insights and recommendations
Own cross-channel and cross-category campaign ad tracking and pre-testing programs
Design and continuously improve research modules to increase rigor, scalability, and business impact
Develop interview guides and surveys, conduct interviews as needed, and synthesize findings
Analyze quantitative and qualitative data and clearly communicate insights to non-research audiences
Act as a senior research consultant to marketing, finance, and other business partners
Guide stakeholders on framing the right business questions and interpreting research outputs
Design nimble, scalable research mechanisms, tools, and processes
Build and manage strong relationships with internal stakeholders and external research agencies
Proactively identify emerging advertising research needs and opportunities
Qualification
Required
8+ years of professional (non-internship) advertising or marketing research experience
Amazon experience required (FTE or Consultant)
Demonstrated experience leading ad effectiveness research across multiple countries or regions
Deep hands-on experience with both quantitative and qualitative research methodologies
Prior experience at Amazon or Microsoft
FTE or long-term contract/consulting experience accepted
Proficiency with analytical tools such as Q, R, SPSS, SAS, STATA, or advanced Excel (Pivot Tables)
B2B research experience within a large, matrixed organization
Bachelor's degree in marketing, business, statistics, or a related field
Preferred
Advanced quantitative expertise (e.g., regression analysis, factor analysis, segmentation, mixed-method studies)
Master's degree or higher in a related field
Strong experience authoring research reports and executive-level readouts
Familiarity with business intelligence tools and data modeling
Experience working in international or cross-cultural environments
Exceptional written and verbal communication skills
Comfort operating in ambiguous, fast-paced environments
Benefits
Full benefits package
Competitive compensation
Company
Derflan, Inc.
Derflan is a management consulting company providing marketing sales and business management services.