Apply on Employer Site

PUMA Group · 6 days ago

Director Sales US - Golf

Carlsbad, CA

Full-time

Hybrid

Director/Executive

$156K/yr - $216K/yr

10+ years exp

PUMA Group is a leading sports brand that values SPEED & SPIRIT in its candidates. They are seeking a Director of Sales for the US Golf division to lead and cultivate the company's mission and strategic commercial strategy, while exceeding financial targets and developing the sales team.

ApparelFashionLifestyleSoccerSports

Culture & Values

Responsibilities

Lead, promote and cultivate Cobra Puma Golf’s company mission, vision, and values across all US sales functions

Align with VP of Sales to create a 3-year vision and develop a strategic commercial strategy to achieve desired results

Implement seasonal commercial strategies to support company goals and financial targets

Develop US sales goals by quarter and by category, deliver accurate forecasts to appropriate parties on time, as defined by VP of Sales

Exceed financial targets by leading the US sales team to achieve annual sales and profit objectives

Responsible for leading and developing RSMs and OSRs toward company financial goals in sales & merchandising

Provide direction and guidance to support RSMs within all facets of the business

Build, maintain and develop the sales force

Improve sales rep impact and efficiency through training and development

Strengthen the sales force by generating a pool of potential external sales professionals

Guide and build internal sales candidates to be ready for entry level territories

Build and maintain relationships and business developments with all key regional accounts

Conduct regular territory and key regional business reviews to identify shortfalls and areas for growth

Assist in running strategically efficient prelines by appropriate target setting, tracking and order capture

Analyze categorical sales performance to identify opportunities and create proposals, products and programs that drive incremental business

Support the sales team with analytical expertise and updated, easy to understand reporting

Assist in optimizing and enhancing our staff and fitting programs

Work directly with merchandising and marketing to provide sales insights on assortments and marketing material that support margin rich sell-in and sell-through

Clearly communicate cadences and plans of product segmentation, repositions, MAP policies and overarching strategies that define our products in market

Develop and evolve financially responsible sales programs

Evolve sales incentives to drive excitement through contests and rewards captured by top performers

Define consistent forecasting strategies withing product and finance to enhance accuracies

Travel throughout the US market to monitor and manage US brand strategy

Ensure strong working relationships between Customer Service, Credit, Operations, Merchandising, Marketing, and Sales teams to create a cohesive business unit

Attend regional and national sales meetings and trade shows as requested

Continuously monitor and report on competitors’ activities and performance

Qualification

US golf sales experienceFinancial analysisLeadership skillsCOBRA PUMA Golf knowledgeKey Accounts managementPowerPoint proficiencyExcel proficiencyCommunication skillsTime managementPresentation skills

Required

BA or equivalent. Masters a plus

Financial savvy along with strong analytical ability and an overall business orientation

10+ years' experience in US golf club and apparel sales within defined territory, along with strong technical skills in hard goods and soft goods

Ability to travel extensively through regional market, 40-50% travel

Credible knowledge and experience of Key Accounts in the specialty golf retail market is required

Extensive COBRA PUMA Golf knowledge as well as sports apparel experience are necessary to be successful in this role

Supervisory experience is required along with proven leadership, communication, follow through, presentation and time management skills

Must be able to convincingly monitor, produce, and present metrics, reports, and product information applying high proficiency in PowerPoint and Excel, to customers as well as COBRA PUMA Golf sales management, while meeting business deadlines and fulfilling supervisory responsibility