Rice Lake Weighing Systems · 1 week ago
Marketing Specialist
Rice Lake, WI 54868, USA
Full-time
Onsite
Senior Level
5+ years expRice Lake Weighing Systems is looking for a Marketing Specialist to manage and strategize channel-specific marketing materials. The role involves collaborating with various marketing professionals to create effective campaigns and requires strong analytical and strategic skills to promote the Rice Lake brand globally.
ElectronicsIndustrialMachinery ManufacturingManufacturing
Responsibilities
Strategizes international marketing campaigns across brands for the company
Analyzes marketing initiatives and introduces new opportunities to marketing and sales departments for global growth
Communicates vision and marketing strategy to other marketing specialists and coordinators
Requires product and market knowledge to understand product positioning and the benefits and features
Researches and understands the competitive landscape and requires for the global weighing industry
Manage a large workload with overlapping timelines for a variety of stakeholders
Strategizes and implements activities throughout marketing across a wide variety of channels
Work closely with the Director of Marketing, Sales and Product Managers to accurately position products in all deliverables
Work independently and with other department and organization staff in planning and executing internal and external communications programs, campaign planning, and other marketing initiatives
Plan meetings, presentations and special events and participate and represent department in these activities
Participate in cross-department and organizational teams as assigned
Research and stay current on all marketing topics, channels and trends to compile market research for new product development and market campaigns
Measure effectiveness of strategies
Monitor trade show schedule and work with Director of Marketing, Product Managers, and other stakeholders to ensure assigned product lines are represented in application-specific methods at all shows
Qualification
Required
Bachelor's degree in Communications, Marketing, Business or related field
Five to ten or more years of practical experience providing product marketing within a company or corporation, with an emphasis on marketing strategy across a wide variety of channels
Strategic planning and implementation
Data analysis
Project management
Website, SEO, SEM, Social Media knowledge
Strong verbal, written and interpersonal skills
Works well in a team
Ability to work under pressure and manage workloads effectively
Detail oriented and organized
The ability to travel when required to dealer and end user sites, trade shows, and other work-related functions
Preferred
Industrial marketing experience
International marketing experience
Company
Rice Lake Weighing Systems
RICE LAKE WEIGHING SYSTEMS is a manufacturer and distributor of weight-related products and process-control equipment.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Steve Parkman
COO- Rice Lake Weighing/Division President - Utilcell
Recent News
EIN Presswire
2025-12-04
Company data provided by crunchbase