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KELTEC · 20 hours ago

Digital Experience Manager

Twinsburg, OH

Full-time

Onsite

Senior Level

5+ years exp

KELTEC is seeking a Digital Experience Manager to lead their digital ecosystem and commercial technology stack. This role involves managing KELTEC's primary website and customer portal, consolidating multiple end-user websites onto a single platform, and ensuring a connected customer experience that enhances user adoption and revenue.

IndustrialManufacturingProduct Design

Responsibilities

Own day-to-day performance and continuous improvement of KELTEC's website, customer portal, and end-user sites (uptime, UX, content, conversion, and governance)

Lead consolidation of end-user websites onto KELTEC's standardized platform; define requirements, migration plan, QA, launch readiness, and post-launch optimization

Own the commercial tech stack roadmap and administration: Shopify Plus, Pimcore, HubSpot, analytics/tracking, forms/lead capture, and related tools

Ensure consistent product availability and content across web properties, marketplaces (e.g., Amazon), and ERP/integrations (e.g., NetSuite)

Administer HubSpot configuration (properties, lists, lifecycle stages, permissions, pipelines, workflows/automation, lead routing, and dashboards)

Maintain data hygiene and reporting accuracy; improve usability and adoption for Sales and Service teams

Manage third-party partners (developers, integration partners, agencies): scope, prioritize, coordinate timelines, test, and launch enhancements

Translate business needs into clear requirements; lead projects from discovery through delivery while aligning stakeholders on outcomes and KPIs

Set demand generation strategy, targets, and measurement for paid search and lifecycle/email programs; direct agencies that executes campaigns

Run performance cadences (weekly/monthly reviews), align budgets and priorities, and drive optimizations tied to lead quality and revenue impact

Improve end-to-end journeys across web, portal, CRM, and service touchpoints; expand customer adoption of self-service and digital ordering/support tools

Qualification

Digital platform managementHubSpot administrationWebsite/ecommerce platformMeasurementVendor managementDemand generation strategyProject leadershipSEO/CRO fundamentalsCross-functional communicationMarketplace/feed experience

Required

5+ years in digital experience, ecommerce operations, marketing operations, or digital platform management (B2B preferred)

HubSpot administration experience (Marketing Hub required; Sales/Service Hub preferred)

Website/ecommerce platform experience (Shopify preferred; Shopify Plus a plus) and proven success managing agencies/vendors

Strong project leadership and cross-functional communication; able to translate between business and technical teams

Working knowledge of analytics and measurement (GA4, conversion tracking, KPI dashboards)

Ability to work full-time on-site in the Cleveland, OH area

Preferred

Experience with Pimcore or other PIM tools and product data governance

Marketplace/feed experience (Amazon) and ERP/integration exposure (NetSuite and/or iPaaS/connectors)

SEO/CRO fundamentals and experience improving conversion through iterative testing and optimization

Company

KELTEC

Founded in 1982, KELTEC specializes in designing, developing, and producing high-quality filtration solutions for compressed air and gas systems in a wide range of industrial applications.

Founded in 1982

Twinsburg, Ohio, USA

51-200 employees

https://www.keltecinc.com

Funding

Current Stage

Growth Stage

Leadership Team

Eddie Kaiser

Sales And Marketing Specialist

Recent News

PE Hub

Vance Street-backed Keltec Technolab scoops up manufacturer Swift Filters

2025-09-09

Company data provided by crunchbase