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Acadia Healthcare · 6 days ago

Digital Advertising Strategist

United States

Full-time

Remote

Mid Level

4+ years exp

Acadia Healthcare is seeking a Performance Marketing Strategist to lead the marketing strategy for their facilities. This role involves planning, executing, and optimizing various advertising channels while ensuring measurable growth in inquiries and revenue.

Mental Health Care

Responsibilities

Own end-to-end media strategy for your facility portfolio and assigned lines of business across paid digital, referral platforms, traditional media, SEO, and AI-assisted optimization

Lead through influence—partnering cross-functionally and pairing strong strategy with hands-on execution

Plan and optimize campaigns across platforms, budgets, audiences, creatives, and landing pages

Build and execute test-and-learn roadmaps to continuously improve performance

Manage referral partner listings and ads, ensuring accuracy, visibility, and measurable impact

Coordinate planning, buying, creative, and measurement for radio, TV, and out-of-home media

Lead SEO strategy across technical health, content, local search, and link-earning

Use AI tools responsibly to accelerate content ideation and optimization with human review

Own measurement, attribution, and reporting; connect performance to KPIs like qualified inquiries, cost per outcome, ROAS, rankings, and local visibility

Deliver clear insights and recommendations to facility and line-of-business stakeholders

Educate and enable teams through training, documentation, and best-practice sharing

Manage projects, timelines, and shifting priorities while building strong stakeholder relationships

Qualification

Paid online advertisingDigital analyticsSearch Engine OptimizationContent management systemsProject managementAnalytical skillsWritten communicationVerbal communicationOrganization skillsCollaborative mindset

Required

Bachelor's degree in marketing, communications, or a related field

4+ years of hands-on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video)

4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards)

2+ years of project management experience leading cross-functional initiatives

2+ years of experience with Search Engine Optimization (on-page, off-page, technical)

Proven ability to develop strategy and execute

Strong analytical skills

Proficiency with content management systems for front-end updates

Familiarity with HTML and Cascading Style Sheets basics and common web technologies

Excellent written and verbal communication; confident presenter with the ability to explain complex topics simply

Superior organization and attention to detail; able to manage multiple projects

High integrity when working with sensitive, proprietary, and patient-related data

Flexibility and eagerness to learn new platforms and approaches, including AI-assisted workflows with appropriate governance

Collaborative mindset

Preferred

Experience in local search ecosystems

Experience planning or coordinating traditional media (radio, television, out-of-home)

Benefits

Comprehensive Medical, Dental, and Vision Insurance

401(k) Plan with Company Match

Paid Time Off (PTO) and recognized holidays

Company-paid Basic Life and AD&D Insurance

Employee Assistance Program (EAP) and mental wellness resources

Opportunities for professional growth and advancement within Acadia’s nationwide network

Company

Acadia Healthcare

Glassdoor3.1

Headquartered in Franklin, Tennessee, Acadia Healthcare was established in January 2005 to develop and operate a network of behavioral health facilities across the country.

Founded in 2005

Franklin, Tennessee, US

10001+ employees