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Acadia Healthcare · 6 days ago

Performance Marketing Strategist

United States

Full-time

Remote

Mid Level

4+ years exp

Acadia Healthcare is a leading provider of behavioral healthcare services nationwide. The Performance Marketing Strategist is responsible for planning, executing, and optimizing marketing strategies across various platforms to drive measurable growth in inquiries, admissions, and revenue.

Mental Health Care

Responsibilities

Own the end‑to‑end media strategy for your facility portfolio and assigned line(s) of business, spanning paid online ads, referral partner listings and ads, traditional media, and SEO & AIO

Lead peers and cross‑functional partners toward shared outcomes without formal direct reports; model “leaders who do” by pairing strategy with hands‑on delivery

Build and maintain annual, quarterly, and monthly plans with clear objectives, budgets, channels, creative themes, and measurement frameworks

Establish testing roadmaps (A/B and multivariate) for ads, audiences, creatives, formats, landing pages, and organic content; maintain a prioritized hypothesis backlog and document learnings

Perform daily, weekly, and monthly optimization across accounts, campaigns, ad groups, ads, keywords, audiences, creatives, and landing pages

Conduct platform audits (settings, structure, budgets, tracking, Creative Quality, Brand Safety, etc) and implement remediation plans

Monitor and adjust bidding and budget strategies; leverage bid management tools (e.g., Skai or similar) where applicable

Write and refine ad copy and landing page copy aligned to facility and line of business goals, compliance standards, and brand guidelines

Partner with Social Media and Creative to ensure full‑funnel alignment

Own directory and partner listing profiles and associated ad placements (e.g., healthcare referral platforms), ensuring accurate profiles, category alignment, ratings/reviews stewardship, and local search visibility

Implement structured data, UTM governance, and conversion tracking to attribute performance from referral sources

Coordinate planning and buying (in partnership with vendors or internal teams), manage creative development, flighting, and trafficking

Define measurement approaches (reach/frequency, lift, matched‑market tests, incrementality) and integrate results into omnichannel reporting

Develop comprehensive SEO roadmaps covering technical health, content optimization, on‑page and off‑page improvements, local listings, and internal linking

Lead keyword and intent research to guide content strategy, landing page architecture, and site taxonomy

Address technical SEO issues (site speed, crawlability, indexation, schema, redirects) in partnership with web developers; configure Search Console and analytics properly

Use AI‑assisted tooling responsibly for content ideation, meta data drafts, and outline generation with human review for accuracy, compliance, tone, and brand voice

Oversee link‑earning strategies to build domain authority and trust; monitor for spam and toxicity

Optimize and maintain facility local listings (e.g., business profiles), ensuring UNAP consistency and review response processes

Track conversions and customer journeys using analytics and attribution tools; ensure tagging accuracy across platforms and properties

Produce monthly performance reports and initiative summaries; present findings, insights, and next‑step recommendations to facility and line of business stakeholders

Tie outcomes to Key Performance Indicators (traffic, qualified inquiries, conversion rates, cost per outcome, return on ad spend, share of voice, rankings, local visibility) and show causal impact via tests where feasible

Lead regular educational sessions, office hours, and training for the marketing team and broader organization; contribute to a monthly educational newsletter

Collaborate closely with Operations, Marketing Operations and Social Media teams to ensure a consistent customer journey

Document best practices, playbooks, and checklists; drive adoption across teams

Stay current with platform updates, algorithm changes, and AI governance; propose proactive adjustments

Execute project tasks to timeline, communicate status proactively, and manage shifting priorities

Maintain strong relationships with facilities and line of business stakeholders; run monthly strategy sessions and communicate quarterly plans

Continuously identify issues and opportunities, addressing root causes and scaling wins

Qualification

Paid online advertisingDigital analyticsSearch Engine OptimizationProject managementContent management systemsHTMLCSSAnalytical skillsCommunicationCollaborationAttention to detailFlexibility

Required

Bachelor's degree in marketing, communications, or a related field

4+ years of hands‑on experience managing paid online advertising (Google Ads, Microsoft Ads, Meta Ads Manager, programmatic display/video)

4+ years of experience with digital analytics (Google Analytics 4, Looker Studio or similar Business Intelligence dashboards)

2+ years of project management experience leading cross‑functional initiatives

2+ years of experience with Search Engine Optimization (on‑page, off‑page, technical); experience in local search ecosystems preferred

Experience planning or coordinating traditional media (radio, television, out‑of‑home) is strongly preferred

Proven ability to develop strategy and execute— “leader who does”—including building plans, running tests, and delivering measurable outcomes

Strong analytical skills: can interpret data, identify insights, and translate findings into clear actions; comfortable with conversion tracking, tagging, and attribution

Proficiency with content management systems (WordPress or similar) for front‑end updates (on‑page optimization, metadata, internal linking, redirects)

Familiarity with HTML and Cascading Style Sheets basics and common web technologies (schema, site speed, structured data)

Excellent written and verbal communication; confident presenter with the ability to explain complex topics simply to facility and line of business stakeholders

Superior organization and attention to detail; able to manage multiple projects under tight timelines and shifting priorities

High integrity when working with sensitive, proprietary, and patient‑related data; commitment to compliance and confidentiality standards

Flexibility and eagerness to learn new platforms and approaches, including AI‑assisted workflows with appropriate governance

Collaborative mindset—thrives working with operations, social, content, and development teams; effective at leading peers through influence

Preferred

2+ years using enterprise bid management or marketing platforms (e.g., Skai or similar)

Experience with multivariate testing and complex campaign optimization beyond A/B

Working knowledge of marketing operations tools such as tag managers and consent/attribution solutions (e.g., Freshpaint, Invoca, Osano, Salesforce or comparable systems)

Experience configuring Google Search Console and resolving crawl/indexation issues; familiarity with rank‑tracking tools (SEMrush, Google Search Console)

Comfort with Business Intelligence and reporting tools (Looker Studio, Power BI) and data visualization best practices

Experience with programmatic Demand‑Side Platforms, brand safety settings, private marketplace deals, and creative quality optimization

Benefits

Comprehensive Medical, Dental, and Vision Insurance

401(k) Plan with Company Match

Paid Time Off (PTO) and recognized holidays

Company-paid Basic Life and AD&D Insurance

Employee Assistance Program (EAP) and mental wellness resources

Opportunities for professional growth and advancement within Acadia’s nationwide network

Company

Acadia Healthcare

Glassdoor3.1

Headquartered in Franklin, Tennessee, Acadia Healthcare was established in January 2005 to develop and operate a network of behavioral health facilities across the country.

Founded in 2005

Franklin, Tennessee, US

10001+ employees