RYZE · 9 hours ago
Creative Strategist & Video Editor (Direct Response Paid Ads - UGC)
RYZE is a fast-growing wellness brand that focuses on innovative superfood products. They are seeking a Creative Strategist and Video Editor to develop high-performing paid social ads from user-generated content, blending creative strategy with performance insights.
Responsibilities
Analyze top-performing ads weekly to identify winning angles, hooks, leads, and structures
Build high-performing 'Frankenstein ads' by stitching proven segments into new narratives
Develop ad concepts and structure independently—you are the storyboard
Craft pacing, tone, and narrative flow optimized for scroll-stopping performance
Interpret performance metrics such as thumb-stop rate, hold rate, CTR, and CAC
Build creative hypotheses and translate insights into testable variations
Collaborate closely with growth, analytics, and copywriting teams to iterate quickly
Edit short-form direct-response videos optimized for Meta
Navigate large asset libraries and extract the strongest elements efficiently
Produce multiple variations testing hooks, intros, CTAs, pacing, and angles
Collaborate with copywriters and UGC creators to guide future shoots when needed
Partner with performance marketing and creator teams to identify gaps and opportunities
Clearly communicate creative rationale—why this hook, why this pacing, why this angle
Operate autonomously while staying aligned with broader performance goals
Qualification
Required
3–5+ years of experience editing direct-response paid social ads (Meta/TikTok required)
Proven success building performance-driven, iteration-based ads (not just brand edits)
Deep understanding of hooks, angles, audience psychology, and platform behavior
Strong ability to interpret performance data and apply it to creative decisions
Comfort working inside large asset libraries and building structure from scratch
Highly organized, deadline-driven, and able to manage multiple concepts simultaneously
Strong written and verbal communication skills
Experience with AI-assisted creative tools
Benefits
Fully remote, flexible working arrangement
Opportunity to work with a fast-growing, performance-driven wellness brand
High-impact role with direct influence on paid media results
Company
RYZE
RYZE is redefining the way people start their days. We believe coffee should do more than just wake you up—it should nourish your body and mind.
Funding
Current Stage
Early StageTotal Funding
$2.15MKey Investors
PS27 Ventures
2022-03-28Seed· $1.5M
2021-07-20Seed· $0.65M
Recent News
2026-01-09
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