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Atlas Restaurant Group · 5 days ago

Director of Digital Marketing

Baltimore, MD

Full-time

Onsite

Director/Executive

$100K/yr - $125K/yr

7+ years exp

Atlas Restaurant Group is one of the fastest-growing hospitality groups in the nation, seeking a bold, visionary, and results-driven Director of Digital Marketing. The role involves building brand strategies, overseeing digital presence, and driving guest engagement across a diverse restaurant portfolio.

HospitalityRestaurantsSeafood

Hiring Manager

Gabby Lowman

Responsibilities

Lead with impact – Build and execute portfolio-wide digital marketing strategies that drive revenue, grow guest loyalty, and keep Atlas Restaurant Group at the top of every must-visit list

Own the digital ecosystem – Oversee and evolve our full digital presence across websites, social media, email, paid media, and content creation—ensuring campaigns are creative, on-brand, data-driven, and conversion-focused

Scale Atlas Rewards – Lead strategy and execution for our loyalty and CRM initiatives, using guest data, lifecycle marketing, and personalization to increase visit frequency and lifetime value

Drive performance – Set KPIs, manage budgets, and measure ROI across all digital channels. Test, optimize, and refine campaigns to maximize traffic, engagement, and revenue

Build and inspire leaders – Lead, mentor, and grow a high-performing digital marketing team, fostering collaboration, accountability, and continuous growth

Collaborate across the business – Partner closely with Operations, Culinary, Design, HR, and Restaurant Leadership to create seamless, best-in-class guest experiences across a diverse restaurant portfolio

Create systems at scale – Develop toolkits, playbooks, and processes that allow multiple brands to maintain individuality while benefiting from centralized digital best practices

Stay ahead of what’s next – Bring forward-thinking ideas, platforms, and technologies to Atlas, ensuring we remain innovative in a rapidly evolving digital landscape

Qualification

Digital marketing expertiseLeadership skillsProject managementData-driven campaignsLoyaltyCRM initiativesHospitality experienceCommunication skillsCollaboration skills