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Ashley Furniture Industries · 5 days ago

Vice President Ecommerce - Marketplaces

Tampa, FL

Full-time

Hybrid

Director/Executive

10+ years exp

Ashley Furniture Industries is seeking a Vice President of Ecommerce – Marketplaces to lead the growth and profitability of their national marketplace business. This role involves strategic partnership development, overseeing marketplace performance drivers, and collaborating with various departments to enhance marketplace growth economics.

FurnitureManufacturing

Responsibilities

Own all national marketplace relationships and serve as the senior executive point of contact for strategic partnership development

Develop and execute joint business plans with key marketplace partners to drive revenue, margin expansion, and long-term share growth

Establish annual and multi-year growth targets aligned to enterprise objectives and historical performance

Expand the Company’s marketplace footprint through new platform development and strategic partner onboarding

Own marketplace retail media strategy, performance optimization, and ROI accountability

Oversee advertising budgets, promotional spend, and platform investment strategies in partnership with Finance and external agencies

Approve and optimize all marquee sales events and promotional programs, ensuring healthy channel distribution and margin protection

Drive performance against ROAS, TACOS, conversion rate, and new-to-brand acquisition metrics

Own marketplace content performance across titles, imagery, A+, storefronts, and enhanced brand content

Ensure digital shelf execution consistently supports discoverability, conversion, and brand positioning

Partner with Product, Creative, and Marketing teams to establish scalable content standards and launch frameworks

Continuously optimize shopping experience, PDP health, and attribution-driven merchandising strategy

Lead marketplace assortment strategy based on competitive indexing, whitespace analysis, and category growth trends

Partner with Pricing and Finance to establish SKU-level profitability targets, sustainable promotional price floors, and marketplace margin guardrails

Own marketplace trade spend, coop funding, and promotional economics

Ensure full integration of demand planning, forecasting, and in-stock optimization for marquee events

Identify gaps in product assortment and share data with the product development team

Develop executive-level dashboards for marketplace performance using AI tools

Drive performance using search rank trends, conversion analysis, media efficiency, and share of category growth

Use data to inform pricing strategy, promotional timing, new item launches, and platform investment decisions

Serve as the marketplace authority across the enterprise, guiding cross-functional prioritization

Partner with sales leadership (non-direct authority), product development on whitespace expansion, supply chain on forecast integrity, finance on AR, trade, and margin management, and warehouse and distribution teams on capability needs and performance

Lead executive-level storytelling for marketplace performance at senior leadership reviews

Drive continuous improvement across marketplace onboarding, catalog integrations, promotional execution, and advertising workflow

Conduct recurring business reviews to identify efficiency gains, surface growth constraints, and improve internal execution velocity

Qualification

Marketplace Growth StrategyRetail Media & Performance MarketingDigital Merchandising & Content OptimizationFinancial Acumen & P&L ManagementStrategic Negotiation & Partner DevelopmentForecasting & Demand IntegrationExecutive-Level Data StorytellingCross-Functional Leadership Without Direct AuthorityProcess Design & Operational ScalingPricing & Trade Economics