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Avoca · 1 week ago

Sales Enablement Lead

New York HQ

Full-time

Onsite

Senior Level

5+ years exp

Avoca is transforming how home service companies engage with their customers through AI-powered conversational agents. They are seeking a Sales Enablement Lead to build the enablement function from zero and help scale a fast-growing mid-market sales team.

Software

Responsibilities

Act as the founding Sales Enablement hire, owning the creation of the enablement function, operating rhythm, and core standards from the ground up

Own enablement strategy focused on improving speed to productivity, consistency of execution, and measurable sales effectiveness across a growing team of ~20 mid-market reps

Design, launch, and continuously iterate on new-hire onboarding and ramp programs, including structured 30/60/90-day plans, role readiness expectations, and certification milestones

Build and maintain comprehensive sales playbooks, clearly articulating ICPs, buyer personas, use cases, objection handling, and competitive differentiation in a way reps actually use

Establish and manage a centralized enablement knowledge system as a single source of truth for messaging, materials, and best practices

Partner closely with Sales Leadership on win/loss analysis and deal inspection, translating real deal insights into targeted enablement programs

Work cross-functionally with Marketing and Product Marketing to operationalize talk tracks, battle cards, and certifications, ensuring consistent field adoption

Define and document the ideal seller profile and standardized sales motion, creating clarity around what 'good' and 'great' execution look like

Focus on scalable programs and frameworks rather than day-to-day rep coaching, which remains with frontline managers

Qualification

Sales EnablementB2B SaaS experienceSales methodologiesStakeholder managementCommunication skillsProcess ownershipFacilitation skillsCollaborationOrganizational skillsSelf-motivation

Required

~5+ years of experience in Sales Enablement, Revenue Enablement, or a closely related role supporting 20+ quota-carrying reps

Experience building or significantly evolving enablement programs in a high-growth B2B SaaS environment (Series A–C preferred)

Strong understanding of modern sales motions, methodologies, and what actually drives productivity lift

Proven ability to translate strategy into practical, rep-usable assets and programs

Excellent communication, facilitation, and stakeholder management skills across Sales, Marketing, Product, and RevOps

Preferred

High-potential enablement professionals from top-tier sales organizations who have seen best-in-class playbooks in action and are ready to step into a founding role