Bevi · 1 week ago
Product Marketing Manager - Hardware
Boston
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $136K/yr
5+ years expBevi is on a mission to transform how beverages are delivered and consumed, focusing on sustainable hydration solutions. The Product Marketing Manager - Hardware will be responsible for leading the messaging strategy for Bevi's hardware products, collaborating with various teams to ensure clear communication of product value and driving market adoption.
Food and BeverageGreenTechHardwareInternet of Things
Responsibilities
Product Messaging Strategy: Be the “quarterback” of the message for Bevi hardware products (e.g., new machines, existing fleet of machines, hardware accessories) and core technology upgrades
Deep Product Partnership: Collaborate closely with Product Management, Engineering, and Design to translate the features (the what) into clear, compelling messaging that drives market adoption (the why and the how)
Customer & Market Expertise: Nurture the market success of existing hardware models by executing changes in messaging and positioning based on customer feedback and market demand
Selling Vertical Strategy & Messaging: Develop unique value propositions and messaging for leveraging Bevi hardware in new vertical market segments beyond our current core, detailing how our machines solve specific pain points for these new audiences
Marketing execution: Work as project manager and quarterback of all integrated marketing plans to successfully execute the launch of new or refreshed hardware products, or updated merchandising of our machine portfolio. This includes working with the marketing team to update the website, printed and digital sales collateral, social media, partner websites and collateral, sales presentations, customer and partner email communications, and more
Competitive Intelligence: Regularly track, analyze, and assess competing office amenities, water solutions, and hardware to clearly define and communicate Bevi's differentiation - and use these findings to influence not just the product roadmap but the broader Bevi organization on “what to do”
Content & Training Development: Develop technical messaging decks, case studies, internal FAQs, product guides, and differentiation sheets that enable our customer-facing teams to succeed
Promotion: Support internal and external efforts to promote and demo Bevi products at conferences, trade shows, and events
Deep Expertise: Develop deep expertise in what Bevi’s machines deliver, installation requirements, and the value of our smart, connected system
Qualification
Preferred
5+ years of experience in a Product Marketing or similar role. Experience within a multi-product line CPG company or in the B2B space preferred
A proven track record of successfully crafting and implementing product messaging for physical, connected products
Exceptional attention to detail and a track record of excellence in messaging and project management
Successful collaboration with Product, Sales, and other cross-functional teams to clearly articulate product value and differentiation
Proven ability to conduct independent primary and secondary market research to understand trends in technology and the competitive landscape
Strong ability to work independently, embedded within a Product team, and cross-functionally, tactfully managing by influence across the organization
Passion for sustainability and environmental impact
Benefits
Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
401(k) with company match
Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
Generous fully paid parental leave for both birth parents and non-birth parents
Fully employer paid disability and life insurances
Wellness and fitness reimbursements
Monthly stipends for cell phone use and commuting costs
Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
Happy hours, team-building events, bagel breakfasts, Values awards - and more.
Company
Bevi
Bevi develops a smart water dispenser that customizes flavored and sparkling beverages on demand.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$130.29MKey Investors
Cowen GroupBessemer Venture PartnersTrinity Ventures
2022-08-09Series D· $70M
2022-07-26Series Unknown
2019-01-23Series C· $35.5M
Leadership Team
Cathy Lewenberg
Chief Executive Officer | Board Director
Eliza Becton
Co-Founder | VP Product
Recent News
2025-07-08
Morningside Venture Investments
2024-05-09
Company data provided by crunchbase