Apply on Employer Site

HR ELEMENTS · 5 days ago

Strategic Marketing Analyst (Baerlocher)

Cincinnati, OH

Full-time

Onsite

Mid Level

Baerlocher USA is the U.S. affiliate of the Baerlocher Group, a global chemical company specializing in high-performance additives for the plastics industry. The Strategic Marketing Analyst will support the development of commercial and technical strategies by analyzing market data and customer feedback to identify growth opportunities and trends.

Human ResourcesProfessional ServicesRecruiting

Responsibilities

Conduct primary and secondary market research to establish a deep understanding of customers, competitors, technologies, economic & regulatory drivers, and segment sizing

Track, analyze, and interpret market research reports, industry publications, and intellectual property to identify growth opportunities, risks, and emerging trends

Support the creation of go-to-market strategies, articulating Baerlocher’s value proposition, product and service offerings, pricing, and target customers

Build and present dashboards, reports, and executive summaries that clearly communicate complex data to a broad audience

Track relevant KPIs and report progress against strategic initiatives by collecting and analyzing financial and CRM data

Conduct internal training and develop go-to-market tools to raise the organization’s commercial effectiveness in growing within prioritized markets

Create new processes, tools, and templates to improve the effectiveness of the market analysis function across all global regions

Support sales and operating planning and product management activities through data-driven insights

Qualification

Market researchData analysisCRM toolsMarketing analyticsBusiness intelligenceCommercial operationsAdditives industry experienceEffective communicationSelf-starter