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Coastal · 22 hours ago

Design, Product Marketing Manager

United States

Full-time

Remote

Entry, Mid Level

$113K/yr - $135K/yr

2+ years exp

Coastal is at the forefront of modern banking, combining strong financial infrastructure with cutting-edge Banking-as-a-Service and fintech enablement strategies. The Product Marketing & Design Manager will help shape how Coastal brings its stories and products to market, blending B2B and B2C product marketing, brand storytelling, and creative direction to create engaging experiences for customers and partners.

Financial Services

Responsibilities

Develop and execute go-to-market strategies for new products, features, and partnerships across both B2B and B2C audiences

Craft compelling product narratives that clearly communicate value, differentiation, and impact across web, email, social, and partner channels

Collaborate with product, banking, and engineering teams to ensure consistent storytelling and cohesive brand experiences across the full customer journey

Design or oversee visual and creative assets (presentations, one-pagers, infographics, digital campaigns) that support launches and partner marketing initiatives

Partner with Product and Engineering to align interface design, messaging, and user experience across key customer touchpoints

Develop and maintain enablement materials for sales, partnerships, and customer success teams—pitch decks, case studies, and product sheets

Analyze performance metrics and feedback to refine campaigns, messaging, and creative effectiveness

Stay current on fintech and financial trends to identify opportunities for differentiation and innovation in messaging and design

Qualification

Product marketingVisual communicationCross-functional collaborationB2B marketingB2C marketingData-informed mindsetCreative directionCommunicationAdaptabilityEmotional intelligence

Required

Proven ability to translate technical or financial concepts into simple, compelling stories

Experience managing cross-functional collaboration between product, design, and marketing teams

Comfortable working across B2C and B2B contexts, with understanding of customer journeys in both

Thrives in ambiguity and comfortable navigating evolving priorities, shaping direction where none exists, and driving clarity from chaos

Operates beyond defined boxes, with a flexible mindset that adapts to shifting roles, structures, and problem spaces without losing momentum

Balances structure and experimentation, knowing when to define process and when to improvise to move fast and learn

2 - 4 years of experience in product marketing, brand marketing, or marketing design, ideally in B2B, fintech, SaaS, or financial services

Strong skills in visual communication and experience collaborating with designers or creating marketing assets directly (Figma, Adobe Creative Suite, or Canva)

Data-informed mindset with experience using tools like HubSpot, Google Analytics, Iterable, Braze or similar marketing automation and reporting platforms

Excellent written, visual, and verbal communication skills

Preferred

Experience marketing API-based or embedded finance products

Familiarity with community banking or regulated financial environments

Understanding of UX and customer research principles to inform creative strategy

Benefits

Medical Coverage: Choose from three competitive medical plans to find the coverage that best fits your needs and lifestyle.

Health Savings Account (HSA): Available with eligible medical plans, offering tax advantages and employer contributions.

Flexible Spending Accounts (FSA): Options for healthcare and dependent care expenses to help you save on out-of-pocket costs.

Dental and Vision Insurance: Plans to keep you and your family smiling and seeing clearly.

Life Insurance: Company-paid basic life insurance with options to purchase additional coverage for yourself and your dependents.

Long-Term /Short-Term Disability (LTD): Income protection in the event of a long-term illness or injury.

Supplemental Benefits: Including Hospital Indemnity, Accident Insurance, and Critical Illness coverage to provide extra financial support when you need it most.

401(k) Retirement Plan: A competitive retirement savings plan with company matching to help you plan for the future.

Paid Time Off: Generous vacation and sick leave policies to support your time away from work.

Holidays: Enjoy 11 paid holidays throughout the year.