iRESTORE · 23 hours ago
Creative Director
United States
Full-time
Remote
Director/ExecutiveiRESTORE is a company focused on restoring confidence through health and beauty solutions, currently seeking a hands-on Creative Director to lead their brand content production. The role involves conceptualizing, designing, and producing high-impact creative content that drives measurable revenue while collaborating across various teams to elevate the brand's presence.
FitnessHealth Care
Responsibilities
Own all brand creative tied to the integrated promo calendar
Develop brand storytelling systems for launches, campaigns, promos, and product narratives
Build scalable static + motion templates that support Paid, Organic, and Brand streams
Set and evolve the creative vision to strengthen brand equity, trust, and conversion
Deliver high-quality brand content across web, app, email, retail, packaging, and social
Influence and refine every part of the company’s visual and creative ecosystem:
Brand Guidelines: visual identity, tone, typography, layout, design language
Creative Guidelines: templates, motion frameworks, video structure, hook systems
Digital Product Guidelines: LP/PDP creative expression, UI/UX creative direction, CRO-driven storytelling
Physical Product Guidelines: packaging design, unboxing, inserts, product identity, visual hierarchy
Your responsibility is to unify the brand across every touchpoint and build systems the team can scale
Create high-performing visuals for CRO experiments and on-site storytelling
Build modular landing page creative systems for speed and iteration
Own packaging design for new and existing products
Produce product marketing assets for launches, retail, ads, education, and in-box experiences
Elevate the physical brand experience with best-in-class creative
Partner with the performance creative team to improve output without sacrificing ROAS, CTR, CVR, or CPA
Provide brand-forward frameworks, modular templates, video structures, static systems, and challenger concepts
Use data signals to iterate hooks, angles, storylines, and creative approaches
Improve creative diagnostics and testing methodology across channels
Concept, storyboard, design, animate, and art direct high-impact creative
Produce brand films, product videos, static ads, social visuals, and LP creative
Direct quarterly hero shoots and modular capture shoots
Ensure concept → script → pre-production → shoot → edit → deploy is fast, tight, and high-quality
Improve the production flywheel to make Brand, Paid, and Organic content streams more efficient
Ensure clear briefs, visual references, storyboards, and shot lists for execution
Ensure modular asset capture that serves all streams simultaneously
Build an AI-first content production stream that generates video roughs, storyboards, layouts, animation explorations, and asset variations
Use AI to accelerate versioning, production volume, and cost efficiency
Integrate AI workflows into the content flywheel to unlock speed and scale
Work deeply with cross-functional teams to build cohesive creative around key revenue-driving moments
Qualification
Required
Hands-on creative leader who blends brand craft, performance insight, systems thinking, and production excellence
Ability to concept, design, direct, produce, and ship high-impact creative that elevates the brand and drives measurable revenue across channels
Experience leading brand content production streams
Ability to develop brand storytelling systems for launches, campaigns, promos, and product narratives
Experience building scalable static and motion templates that support Paid, Organic, and Brand streams
Ability to set and evolve the creative vision to strengthen brand equity, trust, and conversion
Experience delivering high-quality brand content across web, app, email, retail, packaging, and social
Ability to influence and refine the company's visual and creative ecosystem
Experience creating high-performing visuals for CRO experiments and on-site storytelling
Ability to own packaging design for new and existing products
Experience producing product marketing assets for launches, retail, ads, education, and in-box experiences
Ability to partner with the performance creative team to improve output without sacrificing ROAS, CTR, CVR, or CPA
Experience using data signals to iterate hooks, angles, storylines, and creative approaches
Ability to personally concept, storyboard, design, animate, and art direct high-impact creative
Experience producing brand films, product videos, static ads, social visuals, and LP creative
Ability to ensure fast, tight, and high-quality production processes
Experience building an AI-first content production stream
Ability to integrate AI workflows into the content flywheel to unlock speed and scale
Experience collaborating cross-functionally with various teams
Ability to measure success through performance creative quality, brand consistency, and impact of AI workflows
Hands-on mastery across static, motion, and video
Comfortable in brand storytelling and performance-driven creative
Experience with packaging and physical product creative
Understanding of how creative affects conversion, CVR, and funnel performance
Fluency in modern AI creative tools and workflows
Ability to operate autonomously and build creative foundations from scratch
Network of freelancers for specialized skills
Ability to think in systems — templates, libraries, frameworks, guidelines
Thrive in fast-moving DTC environments with constant iteration
Hold an extremely high bar for craft, clarity, and execution
Benefits
Highly competitive compensation, including performance-based bonus
Competitive PTO
Flexible schedule
Healthcare (medical, dental & vision) fully covered
Gym membership credit – your physical and mental health is super important
Kindle/Audible credits – We really value lifelong learning and personal development
Free iRESTORE Products! (In case you or someone you love is losing hair)
Paid maternity/paternity leave
Work anywhere – office, home, or both
Company
iRESTORE
We RESTORE CONFIDENCE Freedom Laser Therapy was founded in 2003 as a laser therapy clinic that used state-of-the-art low-level laser technology to help smokers overcome their addiction in a nicotine-free and pain-free way.
Founded in 2003
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kevin Chen
Co-Founder / President
Company data provided by crunchbase