F45 Training · 1 week ago
Experiential Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level
6+ years expF45 Training is seeking a dynamic and creative Experiential Marketing Manager to join their growing team. This role involves leading the execution of global and regional events that connect communities and elevate brand visibility, while collaborating closely with marketing and brand teams to ensure impactful activations.
Fitness
Responsibilities
Lead the end-to-end execution of global and regional events across F45, FS8, and VAURA, including community activations, experiential pop-ups, brand drops, and partnership events
Collaborate with Brand, Creative, and Marketing teams to translate campaign concepts into impactful live experiences
Manage event logistics, including venue sourcing, production, staffing, scheduling, and vendor coordination
Ensure brand consistency and quality standards across all activations
Oversee on-site event management, including setup, production oversight, and live troubleshooting
Manage external agencies and production partners across multiple regions to ensure operational excellence
Partner with Brand, PR, and Content teams to align events with broader marketing campaigns and seasonal priorities
Collaborate with Partnership and Operations teams to ensure business and partner objectives are achieved through experiential activations
Support global partner initiatives with brands such as Reebok, Red Bull, and other collaborators from co-branded workouts to community takeovers
Help identify cultural opportunities and trends that position the brands within the broader fitness, lifestyle, and wellness spaces
Execute brand drops and cultural moments that create conversation, FOMO, and community connection
Ensure every experience reflects the brands' values - performance, inclusion, and authentic community
Manage event budgets, contracts, and financial tracking to ensure efficient use of resources
Deliver post-event reporting including performance insights, community impact, and ROI metrics
Continuously improve event processes and documentation to drive consistency and efficiency globally
Qualification
Required
6-8+ years in event management, experiential marketing, or production (brand or agency side)
Proven experience executing large-scale and regional events in partnership with brand and creative teams
Strong background in event production, logistics, and vendor management
Experience working with global lifestyle, sports, or fitness brands, and premium partners
Familiarity with digital event amplification, influencer integration, and social-first storytelling
Exceptional organizational and project management skills
Collaborative mindset; thrives when working cross-functionally with brand and creative teams
Calm and solutions-oriented under pressure
Culturally aware and trend-savvy with a passion for connecting brands to communities
High energy, adaptable, and detail-oriented
Preferred
Experience in fitness, wellness, or consumer lifestyle sectors
Exposure to global or multi-market event execution
Understanding of ROI measurement and post-event analytics
Benefits
Competitive benefit offerings
Ability to be exposed to many areas of the business and grow with us
Embed yourself in the fitness and health space with our team
Company
F45 Training
Team Training. Life Changing. Rated #1 Best US Gym Chain by Men's Journal.
51-200 employees
H1B Sponsorship
F45 Training has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
Funding
Current Stage
Public CompanyTotal Funding
$90MKey Investors
Kennedy Lewis Investment Management
2023-02-15Post Ipo Debt· $90M
2021-07-15IPO
2021-03-31Angel
Leadership Team
Tom Dowd
Chief Executive Officer
Robert Miller
CFO/Partner
Recent News
GlobeNewswire
2026-01-06
2025-12-08
2025-10-25
Company data provided by crunchbase