Genuine Hospitality, LLC · 1 week ago
Regional Director of Sales And Marketing
NYC Metro Area
Full-time
Onsite
Director/ExecutiveGenuine Hospitality, LLC is seeking a Regional Director of Sales who will be a key member of the senior leadership team and act as the direct sales business leader for the company. This role involves providing guidance and leadership to property level sales professionals and developing a competitive sales culture to achieve the company's goals.
Asset ManagementHospitalityHuman Resources
Responsibilities
Primary objective is to shift share to hotels by measure or the STR Report and Hotelligence (if provided)
Develop a high performing, competitive sales organization to meet the demands of the business, with creativity and a competitive spirit to produce best in class results
Support the short and long-term direct sales effort by providing guidance to the Sales Teams on the overall solicitation efforts for the Group, Negotiated Transient and Catering segments including goal setting, identifying targeted accounts, developing focused strategies, executing a SMART plan, and measuring results
Play a key role in recruiting, hiring, training, coaching, and retention of the Regional Directors of Sales, property Directors of Sales and assist the DOSs in these HR functions for the entire sales team. Coach and develop individuals to enhance productivity and growth
Actively participate in the solicitation and direct customer interaction of top accounts at the property, brand, and enterprise levels
Assist the hotel teams in effective distribution through brand programs, e-commerce initiatives, and hotel marketing efforts
Consult with the brands and identify appropriate third party vendors to ensure the sales associates have the tools and training they need to be most effective in their roles. Work with vendors to ensure a positive ROI from products and services purchased
Assist the hotels with effective and prudent sales & marketing expense management, including staffing levels and sales & marketing expenses
Understand the revenue management strategies to encourage and support the right mix of business based on seasons and market conditions
Work in tandem with the Regional Directors of Revenue Management to ensure the portfolio is receiving the necessary attention to support defined strategies and action plans
As needed, complete the orientation and on-boarding of new Directors of Sales & Marketing joining the company
Review the Sales Productivity for each hotel, identifying deficiencies, and work with the ROLs, GM and DOS to develop plans to improve performance and productivity
Demonstrate an expertise in the Sales Systems
Keep current with all brand sales and marketing systems, tools, standards, and programs and ensures the sales team takes advantage of the brand resources
Active involvement in underperforming assets, transitions, and rebranding
Communicate key market information and sales and marketing trends to Senior Leadership
Participate in the development of the annual business plan, providing guidance on the mix of sales, F&B contribution, competitive positioning, and overall strategic vision to achieve the desired performance
Complete the annual RFP process in conjunction with hotel and DORM
Complete all brand required training and initiatives
Qualification
Required
Direct sales expertise and industry knowledge
Experience in developing a high performing, competitive sales organization
Ability to provide guidance to Sales Teams on solicitation efforts
Experience in recruiting, hiring, training, coaching, and retention of sales staff
Ability to actively participate in customer interaction of top accounts
Experience in effective distribution through brand programs and e-commerce initiatives
Ability to consult with brands and identify appropriate third party vendors
Experience in sales & marketing expense management
Understanding of revenue management strategies
Ability to work in tandem with Regional Directors of Revenue Management
Experience in orientation and on-boarding of new Directors of Sales & Marketing
Ability to review Sales Productivity and develop improvement plans
Expertise in Sales Systems
Knowledge of brand sales and marketing systems, tools, standards, and programs
Active involvement in underperforming assets, transitions, and rebranding
Ability to communicate key market information and trends to Senior Leadership
Experience in developing annual business plans
Ability to complete the annual RFP process
Completion of all brand required training and initiatives
Company
Genuine Hospitality, LLC
Genuine Hospitality, was established in 2018 and quickly became a leading hotel management company in the Midwest.
Founded in 2018Lake Saint Louis, Missouri, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kurt Furlong
Chief Revenue Officer & Partner
Company data provided by crunchbase