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DUNE SUNCARE · 22 hours ago

TikTok & TYB Community Manager

United States

Contract

Remote

Mid Level

DUNE Suncare is looking for a TikTok & TYB Community Manager to drive measurable growth across TikTok and their TYB community. The role involves content creation, community engagement, and managing the TikTok Shop to enhance brand awareness and sales conversion.

Cosmetics

Responsibilities

Serve as the on-camera face and/or voice of the DUNE Suncare TikTok account

Conceptualize, film, and edit TikTok-native short-form content that is:

Product-focused

Brand & founder-led

Educational, humorous, inspirational, and aspirational

Retail-aware (Ulta, Bluemercury, Dermstore, etc.)

Produce 5+ videos per week optimized for engagement, reach, and conversion

Stay on top of TikTok trends, sounds, formats, and cultural moments, adapting them authentically to the DUNE brand voice

Develop and execute a repeatable, scalable TikTok content strategy

Define and maintain:

Content pillars

Recurring formats

Posting cadence aligned with launches, promos, and campaigns

Operate with a revenue-first mindset, optimizing content for:

TikTok Shop

Affiliate performance

Conversion-driven storytelling

Manage the DUNE TikTok Shop storefront, including:

Product tagging in videos

Storefront accuracy and updates

Conversion-optimized content flow

Ensure TikTok content supports sales goals, hero SKUs, and promotional moments

Monitor and respond to TikTok comments and DMs in real time

Actively nurture a high-engagement, brand-loyal TikTok community

Surface audience insights, FAQs, objections, and sentiment to inform:

Content strategy

Product education

Future launches

Own DUNE’s presence on TYB, acting as the primary brand voice and community lead within the platform

Create, post, and manage community-specific content, including:

Brand updates and announcements

Product drops and early-access moments

Giveaways, challenges, and engagement-driven activations

Founder moments and behind-the-scenes storytelling

Engage daily with the TYB community by:

Responding to comments and direct messages

Encouraging UGC, product reviews, and active participation

Building genuine, long-term relationships with top and emerging community members

Collaborate cross-functionally with the internal team on TYB campaigns, rewards, and loyalty activations

Produce and support local community events, including:

Assisting with event planning, promotion, and attendee engagement

Coordinating community moments tied to pop-ups, retail activations, or brand-hosted gatherings

Capturing content and feedback from events to repurpose across TikTok, TYB, and other social platforms

Track community engagement and sentiment, surfacing actionable insights to inform:

TikTok content strategy

Product storytelling and education

Loyalty, retention, and community growth initiatives

Support DUNE’s Social Media Strategist (Kelly) and co-founders with:

TikTok and Instagram filming

Content editing and asset repurposing

Ensure all content aligns with:

DUNE’s visual identity

Brand voice and messaging standards

The broader marketing and launch calendar

Qualification

TikTok culture understandingVideo editing skillsCommunity managementAffiliate marketing experienceContent strategy developmentPassion for beautyWritten communication