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Southeast Toyota Distributors, LLC · 3 days ago

Marketing Communications Specialist

Miami-FTL Area

Full-time

Hybrid

Mid Level

3+ years exp

Southeast Toyota Distributors, LLC is seeking a Marketing Communications Specialist responsible for executing integrated marketing strategies to enhance brand engagement and drive retention. The role involves managing social media, influencer initiatives, e-commerce marketing, and internal communications while collaborating with various teams to ensure consistent messaging and optimized campaign performance.

Automotive

Growth Opportunities

Responsibilities

Lead regional paid digital marketing and influencer strategies with agency partners by analyzing campaign performance, reviewing creative assets, and managing influencer initiatives

Manage vendor partnership, content development, and impact measurement to boost brand engagement

Stay current on social and automotive trends and track the digital program budget

Work daily with external agency teams on tagging, reporting, analysis, data troubleshooting, and dashboard creation

Collaborate across internal teams, external agencies, and third-party partners to promote alignment and cross-training in support of the overall digital strategy

Work with the Offer Lead to ensure offers and qualifiers are accurate and updated monthly across campaigns

Report, deliver, and present on results and concepts related to responsibilities to internal and external stakeholders and executives

Manage e-commerce marketing for Toyota Parts Center Online (TPCO) by partnering with cross-functional teams and the agency to develop and optimize Tier 3 paid search and email campaigns

Analyze performance data to increase engagement and orders, and ensure alignment with brand strategy and key promotions

Collaborate with TMNA and the TPCO SET Program Lead to maintain an accurate program offers calendar, updating it bi-monthly, ensuring clear communication with agency partners, and timely execution of promotional support

Work with internal teams, external agencies, and third-party partners to strengthen collaboration and cross-training in support of TPCO's overall marketing strategy

Develop SEO-optimized Car Care Tips blog posts monthly through proactively researching, planning, and writing engaging, relevant content aligned with brand messaging and key promotions

Support coordination of monthly Business Unit meeting, Sales Rally, and efforts by providing Retention Marketing content each month

Serve as backup for Sales Rally by assisting with presentations, meeting logistics, speaker content, dry run coordination, and technical support during the event (music and presentation deck)

Qualification

Digital marketing strategiesWeb analytics platformsProject managementData visualization toolsSEO content developmentPowerPointExcelSpanish fluencyWritten communicationVerbal communication

Required

Bachelor's degree required (Business Administration, Advertising, or Marketing Major a Plus)

3 - 5 years of advertising and marketing experience required, automotive preferred

Proven experience in developing and implementing digital marketing strategies across various channels

Strong project management skills with the ability to manage multiple campaigns simultaneously. Proficiency in project management tools such as Monday.com, Asana, or similar platforms

Knowledge of marketing technology, web/digital analytics platforms (example: Adobe Analytics, Google Analytics); certification is a plus

Experience in PowerPoint, Excel (creating pivot tables, macros, and advanced formulas), and MS Office Suite

Capable of working in a dynamic environment, multi-tasking, and managing often changing priorities; Must be organized, detail-oriented, and able to prioritize multiple projects with short deadlines

Ability to interpret highly technical information and translate it into easily accessible information. Adept at building presentations and telling stories using visual cues

Strong written and verbal communication skills required; Spanish fluency is a plus

Must be able to travel up to 20% of the time