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Jellyfish · 6 days ago

Senior Creative Strategist

Baltimore, MD

Part-time

Hybrid

Senior Level

$100K/yr - $120K/yr

5+ years exp

Jellyfish is a global digital marketing agency that combines tech enthusiasts, creative minds, and media experts to empower clients on their digital journey. The Senior Creative Strategist will lead the connection between brand strategy and performance creative, developing audience-first strategies that drive conversion while ensuring representation and inclusivity in creative work.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Demonstrate curiosity in understanding our client problems and finding a balanced solution with paid, earned and organic approaches

Apply audience, cultural and behavioral insight to inform strategic decisions and creative direction

Harness cultural insight across life stages and local contexts to inform strategy, with a deep understanding of diverse audiences, cultures and trends

Use social listening to steer strategy and planning with a data-driven approach

Lead creative strategy for existing clients, from positioning through to creative briefs, messaging matrices and overall campaign direction

Deliver creative insights and strategic messaging to ongoing clients with a clear vision for growth opportunities

Act as the lead Creative Strategist on accounts, shaping creative output and ensuring strategic integrity across campaigns

Work closely with Content, Creative and Brand Strategy teams to ensure work is distinctive and aligned to broader brand goals

Inspire creative teams with strong jumping-off points and clear guidance on platform nuances for copy and design execution

Shape and elevate creative work, pushing for the highest standards and inspiring clients with your expertise

Build strong relationships with clients and partners, translating complex strategies into clear, compelling and actionable plans

Work with the ideation team on incoming paid creative campaigns, ensuring big ideas translate effectively across the funnel

Stay close to platform evolution, cultural shifts and emerging behaviors, bringing insights and hypotheses into your work

Stay up to date with trends and innovations to inform planning, strategy and creative direction

Act as a driver of innovation across platforms, shaping narratives that resonate with diverse audiences

Use AI tools to build robust testing frameworks for ad copy and creative variants, continuously improving performance

Build partnerships across creative, media and data/market intelligence teams, bridging the gap between media targeting and creative messaging

Qualification

Creative strategyCopywritingPerformance marketingCultural insightIntegrated marketingDigital ad campaignsEmpathyInnovationCollaboration

Required

5+ years working with leading brands across home, property, lifestyle and consumer services, in a creative or performance agency environment

Experience in integrated marketing roles with specific background in copywriting or communications strategy positions

Strong understanding of the relationship between brand strategy (voice, tone, identity) and performance marketing mechanics

Experience demonstrating a creative output across a diverse media mix, such as digital, paid media, messaging and copy

Experience working on digital ad campaigns with defined KPIs that demonstrate an understanding of full customer journeys and creator/influencer campaigns

Demonstrate empathy, deep cultural understanding, and a talent for unearthing groundbreaking concepts and content creation

Evidence from your own work to show you have progressively advocated and included diverse voices within your strategies

Inspired by creating the conditions for creativity to grow

Benefits

Discretionary annual bonus scheme

401k retirement plan

Healthcare, vision and dental insurance

Short and long-term disability and life cover

Flexible working hours

Paid day each month for self-development

Access to Jellyfish Learn

14 weeks of paid leave for primary caregivers

4 weeks of paid leave for secondary caregivers

Company

Jellyfish

Glassdoor3.5

Jellyfish | Move Faster. Smarter. Together. We’re an integrated global digital marketing business, reinventing marketing for progressive brands.

Founded in 2005

London, Greater London, GB

1001-5000 employees

http://www.jellyfish.com

H1B Sponsorship

Jellyfish has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (3)