Seismic · 1 week ago
Senior Director, Demand Generation
United States
Full-time
Remote
Director/Executive
8+ years expSeismic is a company focused on driving global customer growth, and they are seeking a Senior Director of Global Demand Center. The role involves developing and executing a modern demand generation strategy to accelerate revenue growth, leading a diverse team, and collaborating across various marketing functions to drive customer acquisition and retention.
AnalyticsArtificial Intelligence (AI)Enterprise SoftwareMarketing AutomationSales AutomationSales EnablementSoftware
Responsibilities
Lead a best-in-class global demand generation organization
Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, content marketing and digital marketing
Develop and execute the Global Demand Generation strategy that is closely aligned with sales and business needs
Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, lifecycle marketing, video, webinars, direct mail, and more
Develop and track comprehensive metrics (Responses-Leads-Opportunities-Pipeline) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spend
Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
Align closely with Regional Marketing to develop and execute an effective Account-Based Marketing (ABM) strategy, specifically scaled growth ABM
Evaluate, select and manage outside vendors and AI tools that contribute to demand creation programs
Qualification
Required
Proven leader and motivator with deep experience building campaigns and leading global demand generation organizations, including integrated campaigns, account-based marketing, digital demand marketing, content marketing
At least 8 years' experience in the B2B SaaS Technology in a senior leadership position with an oversight of demand generation for a $300M-$1B ARR company
Five or more years of b-to-b digital/inbound marketing including content marketing, ability to leverage social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
AI-forward mindset with demonstrated use cases to shorten time to market, speed to lead, speed to revenue, productivity and efficiency gains
Expertise in ABM and the entire ABM and enterprise Marketing tech stack
Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs
Ability to tie marketing investment & performance to sales pipeline results
Strong understanding of segmentation and the programs that work best for each
Strong operational rhythm - clearly and frequently communicates priorities and results
Experience in organizations with a complex, strategic sale where best practices AND technology define a customer's success
Clear communicator who gives confidence at the executive and team level, with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
A team player that strives to win, who builds cross-functional relationships and puts ‘we' in front of ‘me' and who is committed to building a high performing and engaged global demand team that works across key marketing functions
Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
History of budget management
Willingness to travel
Benefits
Eligible to participate in Seismic's incentive plans in addition to base salary
Company
Seismic
Seismic is the global leader in AI-powered enablement, empowering go-to-market leaders to drive growth and deliver exceptional experiences.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$446.5MKey Investors
PNC BankPermiraGeneral Atlantic
2024-06-11Debt Financing
2021-08-16Series G· $170M
2020-09-29Series F· $92M
Leadership Team
J. Douglas Winter
CEO
Rob Tarkoff
Chief Executive Officer
Recent News
2025-12-05
Company data provided by crunchbase