Ashley Furniture Industries · 2 weeks ago
Director, Marketplace Advertising
Tampa, FL
Full-time
Onsite
Director/Executive
8+ years expAshley Furniture Industries is a leading company in the furniture industry, and they are seeking a Director of Marketplace Advertising to own and scale their enterprise-wide retail media strategy across various marketplace platforms. This role involves leading a team, optimizing advertising performance, and ensuring alignment with growth goals and profitability targets.
FurnitureManufacturing
Responsibilities
Own and scale the marketplace advertising strategy across all platforms
Translate enterprise growth goals into:
Platform-specific media strategies
Budget allocations
Return thresholds
Drive consistent improvement in:
ROAS
TACOS
New-to-Brand acquisition
Incremental lift vs. organic sales
Oversee:
Keyword strategies
Audience development
DSP & display execution
Full-funnel campaign architecture
Ensure daily optimization across:
Bid strategy
Budget pacing
Search term harvesting
Placement performance
Implement standardized testing frameworks:
Creative A/B testing
Audience testing
Budget elasticity modeling
Partner with:
VP of Ecommerce – Marketplaces
Platform Marketplace Managers
Marketing teams from other sales divisions
Ensure all major events (Prime, Cyber, Holiday, Platform Tentpoles) are fully supported by:
Forecasted media investment
Conversion-ready content
Inventory availability
Prevent overspend, under-scale, and margin erosion during peak events
Build, lead, and develop a high-performance marketplace advertising team
Establish:
Clear role segmentation (search, DSP, analytics)
Training & certification paths
Career progression frameworks
Lead team through:
Performance accountability
Weekly optimization rhythms
Quarterly strategic planning
Partner with BI and Analytics teams to:
Build executive-level media dashboards
Standardize incrementality reporting
Develop LTV-informed media models
Establish consistent measurement across:
Platform-reported metrics
Internal sales systems
Financial contribution models
Own:
Media budgeting
Forecasting
Reforecasting
ROI guardrails
Partner with Finance on:
Media accruals
Budget reallocation
Event-based investment strategies
Ensure profit-scaled growth, not just revenue-scaled growth
Serve as the primary retail media authority with:
Marketplace ad teams
DSP providers
External agencies
Lead:
Quarterly business reviews
Beta participation
New ad product testing
Ensure platform compliance and brand safety
Own roadmap for:
Bid automation
Feed-based advertising
Creative automation
AI-driven forecasting
Evaluate and implement:
Third-party ad tech
Attribution tools
Retail media optimization platforms
Qualification
Required
Bachelor's Degree in Marketing, Analytics, Business, or related field required
8-12 years of digital or retail media experience
5+ years leading marketplace advertising teams
Direct ownership of multi-million-dollar marketplace media budgets
ROAS- and TACOS-driven performance environments
Deep hands-on experience with Amazon Ads
Walmart Connect
Wayfair Advertising
Home Depot
DSP platforms
Experience in full-funnel media strategy
Incrementality testing
Creative performance optimization
Retail + brand media convergence
Retail Media Strategy & Execution
Marketplace DSP
Performance Attribution
Budget Forecasting & Optimization
Algorithmic Bidding Strategy
Creative Performance Testing
Audience & Funnel Architecture
Executive-Level Performance Storytelling
People Leadership & Team Scaling
Operates with extreme clarity and accountability
Balances speed with financial discipline
Highly analytical but commercially decisive
Comfortable leading high-expectation performance teams
Thrives in fast-paced, algorithm-governed ecosystems
Preferred
MBA or advanced analytics coursework
Company
Ashley Furniture Industries
Ashley Furniture Industries is the furniture manufacturer, delivering home furnishing values, stylish furnishings, and home decor.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Richard Teachout
Chief Technology Officer
Recent News
Seattle TechFlash
2025-12-14
2025-10-30
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