Watkins Talent Solutions · 1 week ago
Marketing & Community Engagement Manager
Huntsville-Decatur Area
Full-time
Onsite
Mid LevelWatkins Talent Solutions is seeking a Marketing & Community Engagement Manager to enhance brand awareness and customer engagement in Alabama. This role involves executing marketing strategies, managing events, and fostering community relationships to support sales objectives.
Management Consulting
Hiring Manager
Willis Watkins
Responsibilities
Develop and execute localized marketing strategies aligned with brand initiatives
Manage digital marketing efforts including social media, email campaigns, and promotional announcements
Adapt national and regional campaigns for local market relevance
Track campaign performance and provide insights on engagement and ROI
Coordinate creative assets, signage, point-of-sale materials, and branded merchandise
Plan and execute brand activations including festivals, sporting events, school events, and tastings
Manage promotional calendars and seasonal campaign rollouts
Coordinate logistics for event staffing, equipment, displays, and product placement
Partner with restaurants and venues on promotions and limited-time offerings
Represent the brand at evening and weekend events as needed
Serve as the primary representative on chambers of commerce, civic boards, and nonprofit organizations
Identify and manage sponsorships that align with business and brand goals
Build relationships with local leaders, influencers, and business owners
Strengthen community goodwill through consistent presence and professional engagement
Support sales teams through account-level marketing and activation initiatives
Build relationships with restaurant owners, operators, and managers
Identify growth opportunities within existing accounts and new prospects
Assist with presentations, product launches, and promotional sell-in
Occasionally engage in direct sales conversations within assigned territories
Collaborate with sales, operations, and leadership teams to align execution
Ensure promotions are operationally feasible and properly executed in-market
Maintain accurate reporting on activities, spend, and outcomes
Provide market feedback to leadership on trends, competitor activity, and customer needs
Qualification
Required
Experience in marketing, brand activation, field marketing, or sales support
Proven ability to manage multiple projects and priorities simultaneously
Comfortable working in both professional and field-based environments
Strong interpersonal and relationship-building skills
Strategic thinker with hands-on execution ability
Excellent communication and presentation skills
Organized, self-motivated, and results-driven
Willingness to work flexible hours including evenings and weekends
Valid driver's license and ability to travel within assigned territory
Preferred
Bachelor's degree in Marketing, Business, Communications, or related field preferred
Experience in beverage, CPG, food service, hospitality, or consumer brands strongly preferred
Company
Watkins Talent Solutions
Watkins Talent Solutions excels in guiding businesses through each stage of the hiring process, ensuring that job descriptions accurately reflect the needs of the role, recruitment practices attract the right candidates, and onboarding programs integrate new hires seamlessly.
Founded in 2019
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase