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Viking Group, Inc. · 15 hours ago

Technical Sales Manager - West

Coronado, CA

Full-time

Hybrid

Senior Level

5+ years exp

Viking Group, Inc. is committed to building fire protection equipment that ensures safety and peace of mind. The Technical Sales Manager will support and implement strategic plans for target customers across the Kansas, Colorado, Utah, California, and Washington regions, requiring strong sales skills and market analysis capabilities.

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Comp. & Benefits

Responsibilities

Customer Segmentation: Work with sales leadership to categorize customers based on industry, size, purchasing behavior, and growth potential, enabling the creation of tailored strategies

Market Analysis: Conduct comprehensive analyses of market trends, competitor activities, and customer preferences to identify opportunities and threats, facilitating informed strategic decisions

Collaboration: Work across multiple departments (eg, Regional sales teams, manufacturing, customer service, R&D, and sales leadership team) to identify opportunities, and threats, to drive new business

Goal Setting: Establish clear, measurable objectives for assigned region, aligning them with broader business goals to provide direction for sales efforts

Resource Allocation: Determine necessary resources (eg, personnel, budget, and tools) to execute strategies effectively, ensuring efficient resource utilization

Implementation Planning: Develop detailed action plans outlining specific tasks, timelines, and responsibilities to ensure alignment and accountability in executing strategies

Performance Monitoring: Establish key performance indicators (KPIs) to track the success of strategies, regularly reviewing performance data to identify areas for improvement and make necessary adjustments

Continuous Improvement: Foster and drive an environment of feedback and learning, encouraging the team to share insights and experiences to refine strategies and enhance future planning efforts

Travel: Role requires minimum of 50% with local salesforce to engage with customers

Industry Associations: Engauge with local industry associations in assigned regions to provide continuing education and keep industry up to date with new products

Support / Follow Up: Support the salesforce in the field, by providing technical knowledge and strong sales skills, to help close and retain business

Qualification

Fire Protection industry experienceTechnical selling experienceSales strategy developmentNICET certificationAnalytical skillsMicrosoft Office SuiteCRM softwareData visualization toolsMarket dynamicsCommunication skillsInterpersonal skillsProject management

Required

5+ years of Fire Protection industry experience, or life safety industry experience

Proven technical selling experience

Proven experience in sales strategy development and execution

Strong analytical skills with the ability to interpret complex data and market trends

Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments

Proficiency in Microsoft Office Suite and sales analytics tools

Ability to manage multiple projects simultaneously and meet deadlines

Experience with CRM software and data visualization tools

Knowledge of fire protection market dynamics and customer behavior

Preferred

NICET certification, Fire Protection Engineering, Engineering Degree, Fire Protection Design, or other related Fire Protection credentials preferred, but not required