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Stirista · 1 week ago

Programmatic and CTV Specialist

United States

Full-time

Remote

Entry Level

$65K/yr - $75K/yr

1+ years exp

Stirista is a digital solutions company seeking a Programmatic and CTV Specialist to serve both self-serve DSP users and managed service media clients. The role involves providing expert analysis and recommendations, planning and managing multichannel campaigns, and optimizing campaign performance to meet client objectives.

B2BEmail Marketing

Responsibilities

Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and provide expert programmatic recommendations to maximize their success

Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid social media and paid search as appropriate

Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns

Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations

Build client-facing reports and communications that effectively convey campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results

Qualification

Programmatic media buyingDSP experienceCampaign managementGoogle WorkspaceMicrosoft OfficeAudience selectionPaid social mediaPaid search platformsCommunication skillsTeam collaboration

Required

A deep understanding of programmatic media buying, including hands-on experience building and managing campaigns, troubleshooting problems, and managing inventory, in DSPs and/or SSPs

Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change

Excellent written and verbal communication skills

Working constructively with other team members to help think through planning, optimization, and troubleshooting

Proficient with Google Workspace suite, Microsoft Office suite, and related software

1 or more years' experience directly working with programmatic ad buying tools (DSP, SSP)

Experience selecting and recommending audiences for digital advertising campaigns