CLARK · 12 hours ago
Head of Paid Search (m/f/d)
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expCLARK is a leading insurtech company seeking a strategic, data-driven Head of Paid Search to manage and scale their PPC investment across various international markets. The role involves overseeing campaign structures, leading a global paid search team, and aligning goals with commercial targets while ensuring compliance and optimization across different regulatory landscapes.
Financial ServicesInsuranceInsurTech
Responsibilities
Own the paid search roadmap and budget across multiple markets, ensuring local nuances are reflected in targeting, creative and bidding strategy
Align goals with global commercial targets, ensuring performance variation across market maturity and competition levels
Lead, mentor, and develop a high-performing in-house global paid search team
Oversee campaign structures across Google Ads, Microsoft Ads, and app acquisition channels in multiple territories
Champion experimentation: RSAs, landing page variants, CRO and end-to-end A/B testing
Develop sophisticated keyword, audience and creative strategies tailored to local market propositions
Deploy automation and smart bidding strategies intelligently - balancing algorithms with human oversight
Own performance forecasting, pacing, budget fluidity, and bidding approaches across different market economics
Qualification
Required
5+ years in Paid Search with proven ownership of multi-million budgets
Demonstrated success driving growth across multiple markets, managing localisation, performance variance, and regulatory differences
Experience optimising across web and native app, ideally with MMP fluency (Appsflyer, Adjust, Kochava etc)
Strong capabilities with Google Ads, Microsoft Ads and GA4
Hands-on experience operating in conversion-optimised environments (tROAS, tCPA) and LTV-based forecasting
Prior leadership experience managing teams, agencies, or internal partners across regions
Preferred
Direct experience scaling performance programmes in insurance, fintech, or other regulated high-value sectors
Experience working across additional paid media channels (paid social, programmatic, display and video)
German as first or second language, besides English
Benefits
30 days of vacation and 5 additional days for training and development
Maximum work-life balance thanks to hybrid work models, flexible working hours, and workation opportunities
Training and personal development
Company pension plan with top conditions
Support for personal volunteer activities, e.g., in the form of so-called Impact Days (2 per year)
Always there for you: chilled drinks, fresh fruit, snacks – and of course, your team
We’re team players at CLARK: you can expect a respectful team environment, cultural initiatives, and shared events
A wide range of exclusive employee discounts
Company
CLARK
CLARK is one of the largest global InsurTechs.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase