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GE Appliances, a Haier company · 6 days ago

Senior Brand & Customer Marketing Specialist, Air & Water

USA, Louisville, KY

Full-time

Hybrid

Senior Level

5+ years exp

GE Appliances, a Haier company, is the fastest-growing appliance company in the U.S., focusing on creating good things for life. The Brand & Customer Marketing Specialist will lead efforts to develop distributor and dealer customers in the HVAC and Plumbing channel while managing key marketing projects to enhance the GE/Haier brand.

Consumer Goods

Responsibilities

Partner with our customers to create winning strategies, executions, and local marketing that grow our business and share with our distributors and dealers. This is inclusive of education and training of the dealer program, reporting that provides insight to spend and ROI, development of consumer marketing campaigns that drive leads, events and activations that drive dealer conversion, In-store (showroom) marketing, etc

Closely partner with sales team and drive customer advocacy within GE Appliances by partnering, influencing and motivating internal teams to build and execute channel marketing programs

Closely partner with sales team to nurture trusted relationships with all levels of our key customers to grow penetration and share in the market

Liaison with the Digital Marketing team, our agency, Product, and Brand teams to optimize our online experience for customers and consumers. This is inclusive of content that demonstrates our industry thought leadership, lead generation, improving the user experience and more

Lead execution of trade shows, conferences, and training activities as required and coordinate across multiple microenterprises to deliver a cohesive strategy

Identify and utilize metrics to gauge success; Lead reporting and regular reviews to understand opportunities/challenges

Manage budget for region and key projects

Qualification

MarketingSalesCustomer DevelopmentDigital MarketingBudget ManagementHVAC ExperiencePlumbing ExperienceInterpersonal SkillsPresentation SkillsTeam PlayerTime ManagementDetail Oriented