Northwest Nazarene University College of Business · 1 week ago
Social Media Manager / Copywriter
Nampa, ID
Full-time
Onsite
Entry, Mid Level
2+ years expNorthwest Nazarene University College of Business is seeking a Social Media Manager / Copywriter to shape the University’s voice across social media platforms. This role involves managing social media presence, developing engaging content, and collaborating with various departments to support strategic communication goals.
Higher Education
Responsibilities
Manage NNU’s official social media accounts and content calendar, including strategy, planning, posting, engagement and performance analysis
Develop and maintain a consistent on-brand social media design aesthetic and voice across platforms
Monitor social media trends, analytics (in collaboration with the Digital Technologies Manager) and emerging tools to inform content strategy and audience growth
Collaborate with internal partners to plan and execute social media campaigns that align with University enrollment and priorities
Develop benchmarks and goals for social engagement, follower growth and content reach
Monitor and engage with the campus community, prospective students, parents and alumni across platforms to foster connection and manage real-time conversations
Highlight authentic stories and experiences using user-generated content from students, alumni and campus partners
Provide guidance or training for campus partners managing affiliated social accounts to ensure consistency with University standards
Using a social listening tool, monitor University channels for engagement trends, emerging issues and sentiment changes; alert the Content & Editorial Manager and Director of Marketing to potential risks, crises or opportunities requiring institutional response
Coordinate with the Content & Editorial Manager to ensure that social media content and tone reflect institutional messaging and editorial standards
Serve as the backup Copywriter for the Marketing & Communications team
Serve as the lead writer for institutional email communication plans and messaging framework
Partner with undergraduate and graduate admissions teams to develop and manage email communication plans that support recruitment goals
Serve as a member of the Marketing Creative Team
Perform other duties as assigned
Qualification
Required
Bachelor's degree
2+ years of related professional experience
Proven ability to write clear, engaging and on-brand copy for diverse audiences and platforms
Proficiency in managing multiple social media channels and interpreting performance analytics
Strong understanding of digital marketing trends, platform algorithms and audience engagement strategies
Basic content creation skills for social platforms (reels, short-form video, photo, etc.)
Understanding of SEO principles and keyword strategy for digital content (or willingness to learn)
Exceptional organizational skills and attention to detail
Excellent interpersonal communication and collaborative abilities
Ability to maintain a high degree of confidentiality
Commitment to and understanding of the University's mission, vision and values
Benefits
Health, vision and dental insurance for employee and family
Life and disability insurance
Flexible & health spending plan
Tuition benefits
Annual & sick leave
Opportunities for professional development
Retirement program
Company
Northwest Nazarene University College of Business
Since 1913, NNU has provided a rich tradition of high quality educational programs in a variety of disciplines.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase