2U · 6 days ago
Enterprise / Principal CRM Architect – Salesforce
Crystal City, MO
Full-time
Hybrid
Lead/Staff
$190K/yr - $214K/yr
15+ years exp2U is a company dedicated to making learning limitless through its online education platform. They are seeking a senior, enterprise-level Salesforce Architect to define and govern the CRM and Service platform architecture across the learner lifecycle, ensuring scalable and personalized student engagement.
Cloud ComputingEdTechEducationSoftware
Responsibilities
Own and govern the Salesforce CRM architecture, including platform boundaries, customization strategy, integration standards, and scalability guardrails
Define the target-state architecture and oversee implementation of Salesforce Agentforce solutions
Translate complex business workflows into scalable, secure, and maintainable Salesforce technical solutions
Design and implement intelligent agent systems tailored for Enrollment, Placement, Application, and Student Success teams
Leverage Salesforce Data Cloud to create unified learner profiles and power AI-driven recommendations
Integrate Einstein features (e.g., Next Best Action, Opportunity Scoring, Case Classification) into student support workflows
Define architectural patterns and guardrails for productivity features such as Macros, Quick Text, automated emails, and GPA/activity-based triggers
Act as the technical lead for coordination with SI and Salesforce, ensuring solution integrity, timely sign-offs, and delivery alignment throughout the entire project lifecycle
Guide sprint demos, participate in gap analysis reviews, and validate user stories and change requests throughout the project lifecycle
Ensure compliance with enterprise architecture, data privacy, and internal coding/configuration standards
Provide technical leadership and mentorship to internal Salesforce admins, developers, and analysts
Lead technical workshops, architecture reviews, and training sessions for internal teams and stakeholders
Support training design and delivery in partnership with change management and end-user enablement teams
Qualification
Required
15+ years in enterprise CRM platforms, with 8-10+ years operating as a Salesforce Technical / Solution Architect in large-scale environments
Demonstrated ownership of Salesforce architecture decisions across multiple teams or programs (not limited to a single project or pod)
Hands-on architectural experience with Salesforce Service Cloud and production-grade Agentforce or advanced Service Cloud implementations
Deep technical understanding of Omni-Channel routing, Einstein Bots, Voice, Service Cloud Voice or other IVR CTI integrations, and Live Chat
Strong expertise and experience on integration patterns in Apex, Lightning Web Components (LWC), Salesforce APIs, and automation using Flow
Proven experience designing and integrating with third-party systems (CTI, chatbots, LMS, etc.)
Familiarity with Salesforce data security models, permission sets, and role hierarchies
Salesforce Application Architect or System Architect certification required
Preferred
Salesforce Certified Agentforce Specialist or Service Cloud Consultant
Salesforce Data Cloud Consultant certification or practical experience with Data Cloud ingestion and unification
Experience designing AI-powered workflows and multi-agent systems
Knowledge of CTI platforms and voice integrations within Salesforce environments
Background in regulated industries such as higher education, healthcare, or financial services
Familiarity with Agile methodologies and DevOps tooling such as Copado or Gearset
Salesforce CTA or demonstrable experience operating at CTA-level architectural depth is a strong plus
At least one end to end production implementation experience of agentforce preferred
Experience implementing Data cloud solutions
Candidates should expect architecture deep-dive interviews covering platform tradeoffs, scalability, data model decisions, and failure scenarios
Experience developing Large Language Models (LLMs) beyond Salesforce Agentforce, or working with other AI Copilot platforms
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
H1B Sponsorship
2U has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (5)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
Company data provided by crunchbase