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Cin7 · 6 days ago

Customer & Product Marketing Manager

Denver, CO

Full-time

Onsite

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

Cin7 is a fast-growing global software company that provides solutions for modern-day product sellers. The Customer & Product Marketing Manager will develop and execute marketing strategies to drive customer engagement, product adoption, and revenue growth while collaborating with cross-functional teams to enhance customer satisfaction and loyalty.

Cloud ManagementComputerEnterprise ApplicationsEnterprise SoftwareInformation TechnologyPoint of SaleSaaSSales AutomationSoftware

Work & Life Balance

Responsibilities

Develop and implement strategies to effectively engage customers at every stage of the lifecycle, from onboarding to retention and advocacy

Create compelling and targeted messaging across various channels (email, social media, webinars, etc.) to communicate product updates, promotions, and educational content

Own the strategy, execution, and reporting for upsell campaigns and initiatives targeted at existing customers

Collaborate with product management to develop compelling positioning and messaging that resonates with target audiences and differentiates Cin7 in the market

Help develop and execute go-to-market plans for new product launches and feature releases, ensuring a cohesive and impactful customer experience

Cultivate a community of brand advocates, leveraging programs to incentivize and reward customer referrals, reviews, and testimonials. Support with the procurement and creation of new case studies

Collaborate with customer success, sales, product, and other teams to align marketing efforts with overall business objectives and ensure a seamless customer experience

Monitor and analyze key metrics related to product adoption, customer engagement, and marketing campaign performance to optimize strategies and tactics

Stay informed about industry trends, competitive landscape, and customer needs to inform product development priorities and marketing strategies

Qualification

Customer marketingProduct marketingMarketing automationSaaS business modelsAnalytical skillsCopywritingCommunication skillsInterpersonal skillsCross-functional collaboration

Required

5+ years of experience in marketing, with a focus on customer marketing, product marketing, or lifecycle marketing

Bachelor's degree in marketing or a related field

Proven track record of developing and executing successful product and/or customer marketing strategies and campaigns

Strong copywriting skills, with the ability to digest complex information and turn it into compelling marketing content

Strong understanding of SaaS business models and experience working with technology products

Experience targeting small businesses is a plus

Experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce), comfortable learning and utilizing new tools to optimize efficiencies and performance

Strong analytical skills and experience using data to drive decision-making and measure campaign effectiveness

Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels