Smadex · 1 day ago
Ad Operations Analyst
Austin, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expSmadex is a leading advertising technology company specializing in mobile and CTV campaigns, seeking a quantitative Ad Operations Analyst to join their growing US team. This role focuses on optimizing performance strategies for high-budget campaigns, requiring strong analytical skills and the ability to communicate complex data insights effectively.
AdvertisingApp MarketingBrand MarketingInternetMobileMobile Advertising
Responsibilities
Own the setup, monitoring, troubleshooting and real-time optimization of mobile performance campaigns (UA and Re-engagement) across the Smadex platform
Independently extract, aggregate, and analyze complex delivery and performance data to proactively identify anomalies, diagnose trends, and synthesize clear, actionable strategic recommendations for account growth
Use a hypothesis-driven approach to identify scaling opportunities and mitigate risks, making timely, data-informed decisions utilizing educated assumptions to reach core customer business goals (e.g., retention, specific CPA/ROAS targets, LTV maximization) and seize growth opportunities
Serve as the internal technical authority on campaign delivery, ensuring accurate configurations, reliable campaign delivery, and strict adherence to internal policies
Conduct initial triage and first-level troubleshooting for all operational issues, including tracking discrepancies or supply connection issues working with Engineering and Data Science if needed on platform-level or core infrastructure escalations
Articulate complex optimization strategies and the value generated by the proprietary Smadex technology to internal teams in clear, commercially compelling language. This requires the ability to explain the technical "why" behind the performance results
Collaborate closely with Customer Success and Sales teams to ensure trading strategies are seamlessly aligned with client expectations and contract fulfillment
Synthesize critical performance observations and operational bottlenecks into structured feedback for the Product and Engineering teams, actively contributing to the enhancement of the platform roadmap
Qualification
Required
Minimum of 2 years of hands-on experience in programmatic media buying, mobile user acquisition, or performance trading within the AdTech ecosystem
Proven record of driving measurable growth and optimizing campaigns based on client-specific KPIs (e.g., CPA, ROAS, LTV)
Exceptional data analysis skills, including expert proficiency with advanced data manipulation and reporting in tools such as Excel
Demonstrated ability to perform logical, hypothesis-driven problem-solving, making quick, sound decisions under pressure
Superior verbal and written communication skills suitable for communicating strategic concepts to commercial and executive stakeholders
Strong functional knowledge of key programmatic and mobile advertising concepts will be extremely valued
Benefits
Medical, dental, and vision benefits plans.
Company
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.1M2018-06-13Acquired
2013-07-01Seed· $0.78M
2012-06-22Seed· $0.31M
Leadership Team
Jordi de los Pinos
Founder and CEO
Recent News
pocketgamer.biz
2025-04-08
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