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Quility Insurance · 1 day ago

Director, Agent Recruitment

Asheville, NC

Full-time

Onsite

Mid, Senior Level

$100K/yr - $110K/yr

5+ years exp

Quility Insurance is a modern Insurtech company transforming how life insurance and financial wellness solutions are designed and delivered. The Director, Agent Recruitment will be responsible for driving marketing initiatives to expand the national network of life insurance agents and optimizing recruitment strategies for agency owners.

Financial ServicesInsuranceLife Insurance

Responsibilities

Develop and execute comprehensive multi-channel marketing campaigns to attract individuals to join our national network of life insurance agents

Develop strategies —including cold outreach, networking, and direct sourcing—to engage high-producing agents and sell them on our unique selling propositions

Develop and distribute Recruitment Toolkits (email templates, social media assets, landing pages, and scripts) that independent agency owners can use in their recruitment efforts

Maintain a strong connection with agents and agency owners to keep a pulse on what is and isn’t working in the field

Track, analyze, and report on key recruitment metrics (Click-through rates, conversion rates, cpl)

A/B test campaigns and messaging to determine what resonates best with licensed vs. unlicensed candidates

Qualification

Digital marketingData-driven marketingRecruitment experienceProject managementCommunication skillsResourceful self-starter

Required

Expert (5+ years of experience) in digital marketing

Expert (3+ years) understanding of influencing perception and driving market behavior to hit KPI targets

Highly data-driven marketer laser-focused on impacting KPIs

Direct experience in recruitment / headhunting is a plus

Strong communication skills and easily adaptable to a fast-moving pace of work

Must be adept at project management and exhibit operational excellence, able to execute on a slate of projects requiring cross-functional stakeholder support

Must be a resourceful self-starter, capable of setting strategy and then executing on it, rather than needing direct instructions