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Regard · 1 day ago

Senior Marketing Operations Manager

New York, NY

Full-time

Hybrid

Senior Level

$135K/yr - $165K/yr

5+ years exp

Regard is an AI-powered Proactive Documentation platform aiming to improve healthcare delivery. The Senior Marketing Operations Manager will optimize the marketing technology stack and processes, ensuring effective go-to-market strategies and collaboration between sales and marketing.

Artificial Intelligence (AI)Electronic Health Record (EHR)Generative AIHealth CareMachine LearningSoftware

No H1B

Responsibilities

Own the vision for the marketing tech stack, processes, and workflows that support growth in an account-based environment

Support implementation of account-based marketing workflows, specifically signal-based inbound and outbound demand generation

Drive alignment between sales and marketing through processes for account prioritization, account /lead scoring and management, and related SLAs

Collaborate with Sales/BD to support outbound prospecting workflows and cadences

Identify and remove friction in the funnel—tracking conversion from lead to closed-won—and recommend process improvements

Create and maintain dashboards and reports that provide visibility into the marketing funnel, conversion rates, and performance KPIs

Explore and execute AI-enabled and AI agent workflows to enhance our GTM efforts and maximize the value of existing tools and data

Lean into digital marketing (including paid search) as required, leveraging a strong understanding of performance marketing

Qualification

Marketing automation solutionsSalesforce CRMAccount-based marketing (ABM)Funnel metricsPerformance marketingSales outreach toolsAnalytical thinkingAI-enabled workflowsCross-functional collaboration