SimplePractice · 1 day ago
Director of Product Marketing, Group Practices
United States
Full-time
Remote
Director/Executive
$200K/yr - $230K/yr
8+ years expSimplePractice is improving access to quality care by equipping health and wellness clinicians with tools for private practice. They are seeking a Director of Product Marketing to lead the go-to-market strategy for Group Practices, focusing on product marketing in a product-led growth environment and collaborating with various teams to enhance product offerings.
Health CareSaaSSoftware
Responsibilities
Own the Group Practices Go-To-Market Strategy
Develop and lead a holistic, audience-centric product marketing strategy for Group Practices, spanning acquisition, activation, adoption, retention, and expansion
Define segment-specific positioning, messaging, and value propositions that reflect the operational complexity and buying dynamics of multi-provider practices
Serve as the internal expert and advocate for the group practices audience, grounding strategy in customer insight, data, and market understanding
Drive PLG-Focused Product Launches & Commercialization
Lead go-to-market strategy and execution for products and features relevant to group practices, ensuring launches are effective in a primarily PLG environment
Partner closely with product, lifecycle, growth, content, and paid teams to bring launches to market through owned and paid channels—not just sales enablement
Translate product capabilities into clear, compelling stories that drive self-serve discovery, adoption, and value realization
Leverage PLG Channels to Drive Adoption & Retention
Design audience-specific lifecycle and content strategies that support ongoing engagement with group practices beyond initial conversion
Ensure messaging and programs across email, in-product, content, community, and paid channels are aligned to group practice needs and maturity stages
Use customer insights and performance data to iterate on messaging, programs, and GTM approaches
Lead Packaging & Pricing Strategy for Groups
Own packaging and pricing strategy for the group practices segment, in partnership with product, finance, and revenue leadership
Define group-specific packaging and pricing for core products, as well as new, separately monetized products as they launch
Balance acquisition, retention, and expansion considerations—ensuring pricing and packaging work for both new group practices and our existing customer base
Inform and support sales plays where relevant, while also driving broader pricing and packaging strategies that extend beyond sales-led motions
Partner with Sales as the Motion Evolves
Act as the primary product marketing partner to our emerging sales organization, helping define how marketing supports sales-assisted growth for groups
Build foundational sales enablement assets, including segment narratives, pitch materials, personas, and use-case storytelling
Establish feedback loops with sales to continuously refine positioning, pricing, packaging, and GTM strategy
Collaborate with sales operations and finance to help test, codify, and scale repeatable sales and expansion plays over time
Lead & Scale Product Marketing Capability
Manage and mentor product marketing talent as the function evolves
Establish best practices for audience-led product marketing in a historically PLG-first organization
Operate as a strategic leader who can navigate ambiguity, influence cross-functional partners, and balance long-term vision with near-term execution
Qualification
Required
8–12+ years of experience in product marketing, ideally in SaaS, B2B, or platform businesses
Deep experience operating in a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM strategies
Experience partnering with sales teams and supporting sales-assisted or hybrid PLG + sales motions
Demonstrated ownership of packaging and pricing strategy, ideally for differentiated customer segments or upmarket audiences
Strong cross-functional collaborator with experience working closely with product, finance, and revenue teams
Strategic thinker who is comfortable building new muscles and systems in a growing, PE-backed organization
Excellent communication and storytelling skills, with the ability to influence senior stakeholders
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
501-1000 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ralph Zimmermann
Founder | Advisor
Recent News
2025-10-16
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