Puig · 2 days ago
Senior Manager, Influencer & Advocacy, Prestige
New York, NY
Full-time
Hybrid
Senior Level
$130K/yr - $135K/yr
7+ years expPuig is a company that creates unique and highly desirable beauty and fashion brands. The Senior Manager, Influencer & Advocacy will lead the influencer strategy for prestigious brands, ensuring their cultural relevance and connection with consumers across social platforms while managing budgets and executing marketing strategies.
Consumer GoodsFashion
Responsibilities
Collaborate with Global and Local Brand Management teams to ensure brand equity and cohesive and consistent, while developing & executing plans to perform based on local needs and priorities
Partner closely with media and PR teams on strategy, planning, and execution to drive a holistic Paid, Owned and Earned approach to market
Be the local voice to global brand HQ, providing feedback and recommendations to ensure global guidelines and programs fit market realities
Ownership of day-to-day budget management and executions for influencer and advocacy programs
Develop and implement talent and advocacy strategies for each Prestige beauty brand
Create tiered talent strategies across micros, mid-tier, macro and celeb level influencers for both short and long-term partnerships
Have a strong understanding of different social platforms, content best practices, organic/paid rights & usage, and cultural trends
Support planning and execution of brand events inclusive of venues, invite lists, production, content contracts, and alignment with global. Partner with Global when led by their team
Set strong KPIs and track learnings for all influencer campaigns leveraging tools when needed (Radarly, Lefty). Monthly and by program tracking and reporting deliverables to be provided back to Global
Recruitment and selection of core influencers, help with contracting, negotiations, and deliverables. Project manage from start to finish to ensure global approvals and timely launches
Carry out post campaign analysis to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Work in partnership with Global on new launch mailers, fashion and fragrance seedings and execution and fulfilment of influencer product needs
Manage two direct reports; must be a strong people leader who teaches, challenges, and fosters an environment of collaboration and performance
Qualification
Required
7+ years of experience in influencer marketing, or communications, ideally within beauty, fashion, or luxury
Proven success developing and executing influencer strategies across multiple tiers and platforms (Instagram, TikTok, YouTube, etc.)
Deep understanding of social media trends, content creation best practices, and influencer partnerships, including paid/organic usage rights
Strong analytical skills with experience using tools like Radarly, Lefty, or similar to measure campaign performance and ROI
Experience managing budgets and vendor relationships, with a track record of delivering high-impact campaigns on time and within scope
Exceptional project management and organizational skills, with the ability to juggle multiple priorities and stakeholders
A collaborative mindset and ability to influence cross-functional teams including global brand, PR, media, and fashion partners
Experience leading and developing high-performing teams, with a passion for mentorship and growth
A strategic, creative, and culturally attuned approach to brand storytelling and talent engagement
Benefits
Health and dental insurance
Life insurance
Disability insurance
401K
Paid holidays
A generous paid time-off policy
Hybrid work environment
Career opportunities within a dynamic team
Company
Puig
Puig is a third-generation family-owned fashion and fragrance business based in Barcelona.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2024-05-03IPO
Leadership Team
Jose Manuel Albesa
Deputy CEO
Marc Puig
CEO
Recent News
Global Cosmetics News
2026-01-11
Cosmetics & Toiletries Magazine
2025-11-07
Global Cosmetics News
2025-11-01
Company data provided by crunchbase