Caffelli · 1 week ago
Senior Paid Media Specialist
United States
Full-time
Remote
Mid, Senior Level
3+ years expCaffelli is a company that thrives on technology, computing, and digital advertising, seeking a Senior Paid Media Specialist. This role involves leading campaign management, developing strategies, and enhancing account performance through data analysis and client relationships.
AdvertisingDigital MarketingWeb Design
Responsibilities
Manage multi-channel paid media campaigns end-to-end across search, social, display, video, and programmatic platforms
Build, traffic, QA, and optimize campaigns with accurate targeting, measurement, and analysis
Monitor budgets and pacing; recommend and implement campaign-level and/or cross-channel reallocations based on performance
Analyze data and deliver clear, actionable insights in reporting and client presentations, providing strategic and tactical recommendations for achieving client goals
Develop testing frameworks and experimentation roadmaps to improve performance
Troubleshoot tracking, delivery, and technical issues with internal and external teams
Collaborate with content, design, and project management teams to deliver production excellence
Research and recommend new opportunities, channels, vendors, tools, and tactics to drive client growth
Assist with quality assurance checks to ensure campaign execution is of the highest quality
Help to mentor coordinators and specialists to ensure production quality and consistent execution
Qualification
Required
3–5+ years of hands-on paid media experience in digital advertising, with proven expertise in campaign management across one or more channels, including Google Ads, Meta Ads, LinkedIn, YouTube, and/or programmatic platforms
Ability to manage multiple accounts and own performance, pacing, and budget decisions
Strong analytical skills with the ability to translate data into relevant insights and narratives
Track record of testing, optimization, and structured problem-solving
Working experience with conversion tracking implementation, analytics platforms, and data visualization tools
Uncompromising attention to detail, excellent communication skills, and comfort presenting results to clients
Ability to succeed in a fast-paced, changing environment and meet absolute deadlines while exceeding client and team expectations
Desire to grow and contribute with a collaborative, high-impact team
Expertise working within Word, Excel, PowerPoint, Google Docs, and Smartsheet
Familiarity with computing technology such as PC hardware and software development
Preferred
Spanish language skills
Experience with The Trade Desk, TikTok Ads, Reddit Ads, Spotify Ads, DV360, or additional emerging platforms
Company
Caffelli
Caffelli is a marketing and advertising agency that offers online retailer marketing, web metrics, web design and development services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Marcelo Anteparra-Naujock
CEO/Executive Creative Director
Company data provided by crunchbase