TikTok · 1 week ago
Gaming Influencer Growth Manager - TikTok LIVE
Los Angeles, CA
Full-time
Hybrid
Entry, Mid Level
$84K/yr - $193K/yr
1+ years expTikTok is the leading destination for short-form mobile video. They are seeking a Gaming Influencer Growth Manager to work with creators and influencers, agencies, and partnerships to enhance community engagement and creator growth initiatives.
Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo
Responsibilities
Manage and grow a portfolio of gaming creators, including high-touch support, growth planning, and LIVE-specific optimization
Serve as a strategic partner to creators, agents, team managers, and orgs to unlock content, monetization, and LIVE adoption opportunities
Navigate escalations, account health, feature adoption, and platform trust with top gaming creators
Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy
Support creator participation by monitoring performance, growth impact, and campaign execution quality
Help surface key learnings to inform future co-branded initiatives and activation models
Own end-to-end execution of creator growth programs, from cohort selection through onboarding, performance tracking, and measurable results
Run creator sprints, seasonal pushes, and reward/incentive systems aligned to gaming-IP cycles and LIVE goals
Partner with Content, Data Science, and Product to analyze creator performance, uncover blockers, and translate findings into clear next steps
Create program-level reporting for leadership, highlighting impact across talent tiers and games
Monitor creator behavior, platform trends, and competitive benchmarks
Contribute ideas and insights to improve growth playbooks and campaign strategy
Qualification
Required
1+ years in gaming creator management, esports operations, influencer marketing, or publisher partnerships
Proven track record managing top creators or talent with high visibility and complex needs
Strong understanding of gaming culture, game economies, and seasonal content cycles
Demonstrated ability to execute fast-moving programs with measurable outcomes
Strong analytical skills; ability to synthesize dashboards and creator metrics
Highly cross-functional, effective communicator, strong project ownership
Familiarity with LIVE ecosystems, monetization loops, or streaming platforms
Benefits
Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Company
TikTok
TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.
10001+ employees
H1B Sponsorship
TikTok has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (979)
2024 (601)
2023 (387)
2022 (322)
2021 (133)
2020 (72)
Funding
Current Stage
Late StageLeadership Team
N Ali Mohamed
CEO
Blake Chandlee
VP Global Business Solutions
Recent News
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Company data provided by crunchbase