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SecureW2 · 1 day ago

Social Media and Comms Lead

United States

Full-time

Remote

Mid Level

SecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external comms drumbeat with our PR agency. You’ll own LinkedIn, grow the right audience, and ensure a consistent point of view from executives and subject-matter experts while managing press releases and collaborating with the content team.

Information Technology

Growth Opportunities

Responsibilities

Own and grow SecureW2’s social presence

Build our social footprint from the ground up — strategy, voice, formats, posting cadence

Turn complex cybersecurity/identity topics into approachable, platform-native content

Spot good entry points into industry conversations and get us participating

Build and maintain an engaged audience made up of customers, prospects, partners, and influencers

Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly

Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post

Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more

Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes

Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses

Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns

Own the full social content workflow — planning, creation, approvals, publishing

Rework existing assets into short, native posts for each platform

Leverage freelancers/creators as needed for video, motion, carousels, and short clips

Use AI tools everywhere it makes sense to move faster, test more, and keep quality high

Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance

Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities

Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard

Qualification

B2B SaaS experienceLinkedIn program buildingShort-form writingPR agency collaborationSocial media trainingContent strategyAudience engagementCampaign collaboration