MedImpact Healthcare Systems, Inc. · 2 weeks ago
Aspen, Senior Marketing Manager
Tempe, AZ
Full-time
Onsite
Senior Level
$85K/yr - $145K/yr
7+ years expMedImpact Healthcare Systems, Inc. is looking for extraordinary people to join their team. The Senior Marketing Manager will lead campaign planning, execution, and performance across various channels, driving demand generation and brand storytelling in the healthcare sector.
Health CarePharmaceutical
No H1B
Responsibilities
Plan, build, and optimize multi-channel campaigns, including Email nurture flows, landing pages, paid media (LinkedIn Ads, Google Ads), account-based marketing and lead lifecycle programs
Lead end-to-end demand generation strategy across the marketplace, supporting acquisition of new health plan, PBM or health promotion clients
Partner closely with Sales to ensure seamless lead handoff, lifecycle alignment, and pipeline conversion
Serve as HubSpot power user and internal subject matter expert
Build workflows, automations, lifecycle stages, and reporting dashboards
Manage lead scoring, attribution, and pipeline reporting
Collaborate with leadership to create pitch decks, one-pagers, sell sheets, and case studies
Collaborate with leadership to craft thought leadership content for linkedIn, webinars and conference circuit
Translate complex clinical and SaaS concepts into clear, compelling sales tools
Act as the connective tissue between Marketing, Sales, Product, Clinical, and Operations
Assist team with RFP writing/submission
Oversee creation of: Brochures, flyers, infographics, sales collateral, blog content, and landing pages
Maintain brand standards and voice across all channels
Partner with designers and internal stakeholders to ensure visual and messaging consistency
Manage corporate websites via WordPress to continuously update and improve content
Own SEO strategy, including keyword research, on-page optimization, and content performance
Assist with tradeshow strategy: Planning, logistics, asset creation, booth messaging, post-event follow-up campaigns
Develop event-specific lead capture and nurture programs
Own marketing performance dashboards across: Lead volume & quality, Campaign ROI, Pipeline influence
Translate data into insights for leadership and revenue teams
Qualification
Required
BS/BA and 7+ years' experience or equivalent combination of education and experience, and 4 years' of SME in respective areas
Expert level proficiency in Hubspot
Hands on experience with WordPress, SEO, marketing analytics and campaign automation
Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field
Highly skilled and knowledgeable in product marketing, product launch, and product lifecycle management and methodologies
Knowledgeable in marketing, including market research, market sizing, targeting, pricing, marketing communications, and sales
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems
Ability to define problems, collect data, establish facts, and draw valid conclusions
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization
Ability to write speeches and articles for publication that conform to prescribed style and format
Benefits
Medical / Dental / Vision / Wellness Programs
Paid Time Off / Company Paid Holidays
Incentive Compensation
401K with Company match
Life and Disability Insurance
Tuition Reimbursement
Employee Referral Bonus
Company
MedImpact Healthcare Systems, Inc.
MedImpact is the nation’s largest independent health solutions and pharmacy benefit company, serving commercial health plans, government programs, self insured/employer groups, and millions of consumers.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.38M2013-09-19Seed· $1.38M
Leadership Team
Frank Bunton
VP, CISO (Chief Information Security Officer)
Larry Biggs
Manager, Information Security
Recent News
Pharmacy Benefit Management Institute®
2025-09-26
2025-09-12
Company data provided by crunchbase