Fanatics · 1 week ago
Director of Retail, FIFA World Cup & Olympics LA28
Los Angeles, CA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expFanatics is seeking a Director of Retail for the FIFA World Cup & Olympics LA28. This role involves overseeing the planning, execution, and performance of retail operations across high-profile event locations, ensuring a premium fan experience and effective team leadership.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Help recruit, lead and mentor Location Managers across event retail sites, ensuring alignment with Fanatics’ operational standards and retail goals
Own detail-level operational planning activities (selling locations, branding, POS needs, merchandising, on-site warehousing and logistics, etc.) for each of the event retail sites (stadiums & fan fests) with the region
Partner with HR to develop and implement regional (and city-based) strategies around staffing, infrastructure, logistics, and inventory deployment in collaboration with internal departments
Coordinate with FIFA & LA28 partners, venues, and vendors to ensure operational readiness and brand consistency across all assigned markets
Drive cross-site collaboration to ensure best practices and shared solutions for common challenges
As the tournament / event enters the critical execution stage, overseeing all aspects of retail operations including team leadership, customer experience, inventory, sales performance, and issue resolution
Act as key point of contact for all client, vendor, and internal communications and and Establish regular communication and alignment as well as be primary point of contact on all aspects of the operation with selected retail operator for the stadium and act as key point of contact for client, and internal communications
Lead by example, providing direct, on-the-ground support, coaching, and problem-solving to ensure operational excellence during the event
Ensure the successful buildout and breakdown of retail operations (fixtures, tents, POS, fixed retail locations) across assigned sites
Support merchandising execution including planograms, product placement, and real-time inventory management
Supervise staffing plans, training, scheduling, and performance across locations
Monitor and be able to articulately communicate KPIs (sales, foot traffic, staffing productivity) to key stakeholders and make data-driven adjustments during the event
Conduct post-event reviews for each site, including financial performance, inventory reconciliation, and staff assessments
Collaborate with finance and logistics to complete regional profit/loss analysis and inventory close-out procedures
Prepare executive summaries and detailed reports outlining key wins, challenges, and improvement areas for future events
Qualification
Required
5+ years of multi-site retail and event operations experience, fast-paced, high-volume environments
Proven success in team leadership across geographically dispersed locations
Strong organizational, time management, and analytical skills with a hands-on approach
Ability to switch seamlessly between regional oversight and localized, site-specific leadership
Experience building team culture and managing people's operations across different markets
Solid knowledge of retail systems, KPIs, inventory processes, and POS platforms
Physical ability to lift 50 lbs. and work on your feet during long event days
Flexibility to travel and adapt quickly in dynamic, evolving event environments
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
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