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Cooley LLP · 4 days ago

Social Media Manager

Los Angeles

Full-time

Onsite

Senior Level

$130K/yr - $190K/yr

7+ years exp

Cooley LLP is a global law firm seeking a Senior Social Media Manager to join their Communications team. The role involves overseeing social media activities, providing guidance to junior team members, and developing strategies to enhance the firm's brand and engagement across various stakeholders.

Document PreparationLegalProfessional Services

Comp. & Benefits

Responsibilities

Oversee Cooley’s global social media channels and create channel-specific strategies to increase and drive positive engagement across Cooley’s diverse set of stakeholders

Work closely with firm leadership and select practice group leaders and marketers to help implement innovative social media programs supporting that group’s business development objectives, including opportunities to build brand, relationships and reputation

Provide strategic leadership in partnering with senior stakeholders across key business functions (Marketing, Technology & Innovation, DEI, HR) to define and execute enterprise-level social media strategies. Drive the development of high-impact campaigns leveraging advanced storytelling techniques, including video production, message architecture, and narrative frameworks, to enhance brand reputation and engagement

Provide executive oversight and strategic direction for social media initiatives that amplify external-facing thought leadership across key practice areas. Drive the vision, alignment, and execution of high-profile campaigns to position the organization as an industry authority and strengthen market influence

Lead the firm’s employee advocacy social media platform adopted to amplify Cooley’s social media content and solicit relevant content from practices and the broader business functions

Ensure that the firm’s highest editorial standards, guidelines and policies are consistently maintained

Liaise with Cooley's PR team to enable a seamless flow of information, logistical planning, and positioning to optimize timely social sharing of firm achievements and commentary

Leverage social media channels to monitor and assess reputational risk and issue spotting

Assist in strengthening measurement and reporting capabilities to demonstrate impact and ROI

Provide strategic oversight and final approval of social media content to ensure alignment with the firm’s brand standards and messaging

Work on tight deadlines with multiple partner groups to gain approval on social media interactions

Lead and guide more junior team members and supervise Cooley’s Social Media Specialist and other social media facing colleagues

Earn and maintain responsibility and respect as a trusted go-to professional by the partners and firm management

Serve as direct supervisor and mentor to direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with immediate supervisor and CN HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Qualification

Social media strategyVideo productionProject managementMicrosoft Office SuiteMarketing systems softwareProfessional services experienceAnalytical mindsetInterpersonal skillsCommunication skillsAttention to detailTeam player

Required

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications, including firm marketing systems software

Ability to work extended and/or weekend hours, as required

Ability to travel, as required

7+ years direct applicable experience (e.g., prior experience in a marketing or communications-related field) with 2+ years of exempt/management experience in relevant roles

Experience in a law firm or professional services environment, with a working knowledge of professional services sectors

Knowledge of the technology and life sciences sectors, as well as broad legal profession and law firm market experience

Project management skills