Elford Asset Management · 2 days ago
Social Media & Marketing Coordinator
Columbus, Ohio Metropolitan Area
Full-time
Onsite
New Grad, Entry, Mid Level
$40K/yr - $65K/yr
0+ years expElford Asset Management is seeking a creative and motivated Social Media Marketing Coordinator to help elevate their brand presence across their multi-family residential portfolio. The role involves creating engaging content, promoting properties, and building an online community for current and future residents.
Real Estate
Responsibilities
Create, schedule, and publish engaging social media content for multiple apartment communities across platforms like Instagram, Facebook, LinkedIn, TikTok, and Google Business
Collaborate with property teams to gather photos, resident stories, and event highlights that showcase the lifestyle and amenities of each community
Support leasing and occupancy goals by developing social campaigns that generate qualified leads and highlight available floor plans, specials, and community features
Monitor social channels for inquiries, reviews, and resident feedback — respond promptly and professionally to maintain a positive brand reputation
Assist in planning and promoting resident events, community spotlights, and local partnerships to both support leasing goals and to engage current residents
Track key performance metrics (engagement, impressions, follower growth, traffic, and leads) and prepare monthly reports
Stay up to date on multifamily marketing trends, local competitors, and new platform features to keep our digital presence fresh and effective
Coordinate with photographers and videographers to schedule photo-shoots and to ensure consistent brand aesthetics across all communities
Collaborate with Director of Marketing and leasing teams to ensure consistent brand messaging across all channels, including social media platforms, websites, print media and Entrata communications
Create branded, property-specific email templates in Entrata for the leasing team to use in communications with prospects and residents alike
Build and maintain print media for leasing teams including community overviews, floorplans, property folders and business cards
Spend time onsite at each property to gain intimate knowledge of property offerings and build strong relationships with leasing and maintenance teams
Assist Director of Marketing in creating Social Media Content Calendar
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, Social Media Marketing or a related field (or equivalent experience)
Must be well-versed in managing and creating content across key social media platforms with an understanding of how to tailor content to each platform's audience and trends
Strong understanding of major social media management tools for business (e.g., Meta Business Suite, Google Business Profile)
Excellent written and verbal communication skills — with a friendly, approachable tone suited for residents and prospects
Detail-oriented and highly organized with the ability to manage multiple community pages and projects at once
Creative eye for photography, video, and visual storytelling
Experience with Adobe Creative Suite, Canva, & Vimeo required
Video editing skills are essential
Enthusiasm for real estate, property management, and creating online communities that reflect vibrant, connected living spaces
Effective time management – be able to shift between tasks and properties seamlessly and adjust priorities according to ever-changing daily needs
Preferred
Familiarity with Entrata Software and ILSs (Apartments.com & Zillow) a plus
0–5 years of experience in social media, marketing, or property management (internships or leasing office experience a plus)
Company
Elford Asset Management
Elford Asset Management has been managing properties including multifamily, mixed use, retail, industrial and medical facilities since 2000.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase